Senior Director, Go-to-Market Strategy & Alignment

College Board – Engagement and Reach (EaR)

Location: This is a fully remote role, aligned to core EST hours. Candidates who live near CB offices have the option of being fully remote or hybrid. All CB employees are required to occasionally travel to meet in person for business purposes.

Role Type: This is a full-time position

The Engagement and Reach (EaR) division advances College Board’s mission by shaping how our work is understood, experienced, and acted on—helping protect the organization’s reputation while accelerating engagement and growth. We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results. We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board’s highest-priority programs in service of our mission.

As the Senior Director, Go-to-Market Strategy & Alignment, you are a senior strategist who applies marketing and communications fluency to the business problems that matter most. You embed within one of College Board’s key program teams in AP, BigFuture, or College Readiness Assessments (CRA), partnering with program leadership as a trusted advisor to shape integrated go-to-market strategy from the earliest stages of planning. You bring the kind of strategic range that allows you to move fluidly between high-level business questions and the practical work of aligning a cross-functional team around a clear plan.

In this role, you lead EaR’s involvement end to end, owning strategy development, orchestration, and results without direct financial ownership. You work with the program to create and/or refine integrated go-to-market plans, ensure alignment across product, sales, and marketing, and drive EaR-led execution and results through cross-functional coordination. You orchestrate a flexible studio of specialists across campaign marketing, communications, media, design, and analytics, coordinating their work without managing them directly, and you hold a high bar for strategic quality to ensure EaR's support is always connected to the program's most important business outcomes.

Serve as the Single-Threaded EaR Leader for Your Assigned Program

• Act as the primary day-to-day EaR contact for all members of your assigned program team

• Sit with your assigned program’s leadership team and operate as a senior embedded partner

• Lead the development of integrated EaR plans and remain accountable for execution and results

• Escalate conflicts as needed and ensure timely resolution

Lead Business Planning and Go-To-Market Strategy

• Co-own annual and quarterly planning with the program GTM leader

• Translate product roadmaps and sales strategies into integrated marketing and communications plans

• Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers

• Lead special initiatives ranging from program launches to enterprise pilots

Orchestrate the EaR Studio Model

• Define business needs and align them to a flexible bench of EaR domain experts functioning as a Studio, including supply and demand marketers, insights, design, paid media, email, messaging, media relations, and copyediting resources

• Ensure the right expertise is engaged at the right time based on program priorities

• Ensure efficient internal communications and knowledge sharing within and across Studios

• Maintain momentum as program decisions evolve and ensure changes are reflected across EaR workstreams

Drive Execution, Measurement, and Reporting

• Provide high-level project management across initiatives to keep work on pace

• Establish clear goals, metrics, and reporting tied to business and EaR outcomes

• Own impact reporting; monitor performance and recommend adjustments to improve results

• Communicate progress, risks, and outcomes to program and EaR leadership

By the end of the first 12 months, a successful Senior Director, EaR Strategy and Alignment will have:

• Established themselves as a trusted, credible partner to their assigned program's leadership team (AP, BigFuture, or CRA), with a consistent presence at the leadership table and strong executive-level relationships.

• Led the development and execution of an integrated annual EaR plan aligned to product roadmaps, sales strategies, and business priorities for their assigned program.

• Implemented a clear operating rhythm with the EaR Studio, ensuring the right domain expertise is engaged at the right time and that work progresses efficiently despite evolving program decisions.

• Demonstrated fluency in the full capabilities of the EaR division, enabling them to efficiently assemble and organize Studio teams to meet program needs.

• Reduced time-to-market for priority initiatives by clarifying ownership, sequencing work, and proactively surfacing risks and dependencies.

• Delivered measurable progress toward both their assigned program’s business outcomes (e.g., program-specific adoption or delivery metrics) and program-specific Engagement and Reach goals (e.g., leads, engagement, earned media).

• Established clear goals, baselines, and reporting for EaR performance tied to their assigned program, with regular communication of results, insights, and recommended adjustments to senior stakeholders.

To qualify for this role, you must have:

• 10+ years of progressive marketing and communications experience, with significant recent experience in strategic planning, go-to-market leadership, and organizational influence

• Experience leading cross-program or cross-organizational strategy in complex, matrixed environments

• Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership

• A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results

• A goal- and metric-oriented mindset with experience using data and insights to guide strategy and measure impact

• Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity

• Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement

• Ability to manage multiple initiatives, priorities, and stakeholders simultaneously

• Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently

• Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business

All roles at College Board require:

• A passion for expanding educational and career opportunities and mission-driven work

• Authorization to work in the United States for any employer

• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort learning and applying new digital tools independently and proactively.

• Clear and concise communication skills, written and verbal

• A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input

• A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking

• A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success

About Our Process 

• Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.

• While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.  

What We Offer

At College Board, we offer more than just a paycheck—we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.

A Thoughtful Approach to Compensation

• The hiring range for this role is $108,000 – $175,000.

• Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at College Board.

• We aim to make our best offer upfront—rooted in fairness, transparency, and market data.

• We adjust salaries by location to ensure fairness, no matter where you live.

You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more.

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