Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment. The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals.
ResponsibilitiesKey Responsibilities
Strategic Leadership
- Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase.
- Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
- Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams.
- Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.
Integrated Campaign & ABM Development
- Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans.
- Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform.
- Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization.
- Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach.
- Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts.
Sales & Sales Development Enablement
- Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries.
- Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration.
- Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies.
- Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools.
- Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays.
- Support late stage deal progression with targeted content, insights, and engagement strategies.
Performance, Analytics & Optimization
- Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI.
- Build a data driven experimentation model to optimize campaign performance across channels and segments.
- Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.
- 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.
- Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.
- Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.
- Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).
- Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.
- Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.
- Proficiency with Marketo, Salesforce, and analytics/BI tools.
- Strong analytical mindset with evidence of data driven decision making.
- Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.
- Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
About the TeamWho we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [email protected] or get in touch with your recruiter.
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