Senior Director, Financial Planning and Analysis (GTM)

Description

Sprout Social is looking to hire a Senior Director, FP&A (GTM) to join the Finance team. This is a senior leadership role at the center of Sprout’s go-to-market financial strategy, responsible for driving rigorous planning, executive-level insight, and scalable processes across a large and complex business.

Why join Sprout’s Finance team?

As a member of Sprout’s Finance team, you’ll help position Sprout for continued growth while maintaining the highest standards of financial rigor and operational excellence. Our team plays a critical role in shaping company strategy, partnering closely with executive leadership to guide investment decisions and drive sustainable growth.

We value transparency, ownership, and thoughtful collaboration—meaning you’ll have both the autonomy and support to build scalable processes, influence key business outcomes, and lead through complexity. This is a high-visibility role with direct exposure to the company’s most senior leaders and the opportunity to shape how Sprout grows.

What you’ll do

• Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows
• Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives
• Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times
• Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A
• Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation
• Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning
• Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve
• Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization
• Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization
• Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support
• Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning

What you’ll bring

You are a strategic finance leader with deep experience supporting go-to-market organizations in a SaaS environment. You bring a rare combination of analytical rigor, executive presence, and operational discipline—and you know what “good” looks like because you’ve built and worked within best-in-class FP&A functions. You thrive when you can shape strategy, drive processes, and lead teams through complexity and change.

The minimum qualifications for this role include:

• 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business; exceptional candidates with 8–9 years of highly relevant experience will be considered
• 5+ years of people management experience, including building, developing, and scaling high-performing finance teams
• Proven track record of owning top-line forecasting, including ARR, revenue, and key SaaS operating metrics
• Experience partnering directly with executive leadership (C-suite and VP-level) to influence investment decisions, resource allocation, and strategic planning
• Demonstrated ownership of large, complex budgets across multiple GTM functions, including commissions modeling and headcount planning
• Exceptional communication skills—you can translate complex financial analysis into clear executive narratives, and you prepare leaders for high-stakes conversations before they happen, not after
• Strong operational and process discipline: you build rigorous, repeatable processes and hold yourself and your team to a high standard of accuracy and accountability
• Strong financial modeling and analytical skills, with the ability to move between the details and the strategic picture

Preferred qualifications for this role include:

• Experience contributing to external reporting requirements for public companies, including ownership of key operating metrics
• Strong familiarity with FP&A tools (e.g., Pigment, Anaplan, Adaptive) and financial systems (e.g., NetSuite, Coupa)
• Experience driving process transformation, automation, or AI-enabled forecasting and reporting
• Background in high-growth SaaS or technology companies, ideally with exposure to multiple planning cycles and periods of organizational change

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Build relationships with Finance leadership, GTM executives, and key cross-functional partners
• Develop a deep understanding of Sprout’s business model, GTM strategy, and financial drivers
• Assess existing forecasting models, reporting frameworks, and planning processes, and identify the highest-leverage opportunities for improvement

Within 3 months, you’ll start hitting your stride by:

• Taking full ownership of GTM forecasting and establishing a consistent, scalable planning cadence
• Building trust as a strategic partner to executive stakeholders across the GTM organization
• Driving early improvements to forecasting accuracy, reporting clarity, and executive decision support
• Demonstrating the ability to anticipate questions, frame risks proactively, and bring your business partners the analysis they need before they ask

Within 6 months, you’ll be making a clear impact through:

• Leading improvements to planning, forecasting, and KPI reporting processes at scale
• Influencing GTM investment strategy through data-driven insights and scenario modeling
• Beginning to evolve team structure and capabilities to meet growing business needs
• Establishing yourself as an indispensable partner to the CRO and other GTM leaders

Within 12 months, you’ll make this role your own by:

• Leading GTM financial strategy through annual and long-range planning cycles
• Building a best-in-class GTM FP&A function that operates with rigor, agility, and a strong point of view
• Establishing yourself as a key strategic partner to executive leadership and a driver of company-wide financial performance
• Developing your team and creating a culture of ownership, high standards, and continuous improvement

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $200,000.00 – $255,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $220,000.00 – $330,000.00

Zone 2 (All other US states): $200,000.00 – $300,000.00

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law

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