At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Senior Demand Programs Specialist - Webcasts to be a part of making this happen.
About the Role
We are looking for a highly organized, creative and results-driven Senior Demand Programs Specialist - Webcasts to join our global acquisition marketing team. In this role, you’ll drive the development and execution of highly-engaging global webcast programs that generate qualified leads and measurable pipeline impact.
Responsibilities
Develop and execute webcast calendar aligned to pipeline goals, ICPs, and revenue targets.
Partner with demand gen, ABM, digital and field teams to build multi-channel promotion plans around each event.
Work collaboratively with key stakeholders – across product, field, channel and customer– to develop high-quality webcast programs that support business goals and align to campaign themes.
Plan, coordinate and execute webcasts, including logistics, speaker coordination and preparation, promotions and follow up plans.
Develop a bench of subject matter experts (internal and external) that you can leverage as part of your strategy.
Define and report on KPIs for every webcast, including leads generated, pipeline influenced, meetings booked, and revenue impact.
Ensure all webcasts are tracked end-to-end in CRM and MAP systems (Salesforce, Marketo, etc.).
Test and iterate on webcast formats, offers, and engagement tactics to improve conversion rates.
Work with brand and creative teams to ensure strong visual and brand presence during every webcast.
Negotiate and manage the relationship with 3rd party vendors where appropriate, to drive the best investment strategy for the business.
Act as the primary liaison to the sales, customer success, channel and sales development teams developing strategies to drive attendance, engagement and value.
Who You Are
Proven ability to plan and execute high quality webcasts that drive qualified leads, accelerate pipeline, drive engagement and support revenue goals.
Skilled at aligning webcast activity with digital campaigns, ABM plays, and nurture programs to maximize reach and conversion.
Experience partnering with SDR, channel and field sales teams to drive pre-webcast outreach and follow-up that leads to meetings and opportunities.
Experience collaborating closely with stakeholders across the marketing organization and geographies.
Comfortable with marketing and sales tools (e.g. Salesforce, Marketo, Cvent, Splash, Asana) and able to track, attribute, and report on ROI with precision.
Able to develop unique experiences and engagement strategies that engage future and existing customers, as well as our partner community.
Minimum Qualifications
2 years of experience in B2B event marketing, demand or field marketing — with a proven focus on demand generation.
Strong track record of hands-on experience delivering webcasts that generate pipeline, engage target audiences and accelerate revenue.
Deep understanding of B2B buying cycles and persona-based engagement strategies.
Skilled in webinar technology and marketing/sales systems (Salesforce, Marketo, Cvent, Splash, etc.).
Comfortable collaborating cross-functionally and with global stakeholders; and reporting out on results to leadership.
Data-driven mindset with a passion for experimentation and optimization.
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.
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