Senior Content Strategist

Who you are:

A Place for Mom is seeking a Senior Content Strategist with a strong editorial background and experience in content automation and AI. This role will drive the content strategy that supports our site experiences, ensuring our content maintains the accuracy, depth, and empathy families expect—while leveraging technology to scale efficiently.

You’ll lead the roadmap and governance for high-impact content experiences, guide our growing network of expert contributors, and collaborate across teams to elevate our brand authority through thought leadership and nurture content.

This is a pivotal role for a strategic storyteller who combines journalistic instincts, technical fluency, and a passion for using AI responsibly to enhance both the craft and impact of content.

What Success Looks Like

• A sustainable, scalable content strategy that blends editorial excellence with AI innovation.

• An authoritative, trusted content experience that performs strongly in traditional and AI search and drives user engagement.

• A thriving expert panel that contributes regularly to thought leadership and educational content.

• Efficient content operations supported by clear governance, automation, and high standards of quality.

What you will do:

Content Strategy & Governance

• Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health.

• Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI-assisted production.

• Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization.

• Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency.

Expert Network & Editorial Leadership

• Identify opportunities to leverage the expertise of a panel of contributors—gerontologists, senior living professionals, and other subject matter experts—to strengthen authority and credibility.

• Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content.

• Oversee freelance writers and editors to uphold editorial excellence across all content types.

AI, Automation, and Content Innovation

• Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization.

• Develop prompts, workflows, and content review systems for AI-assisted publishing while maintaining high editorial standards.

• Identify and test new technologies that improve scalability, efficiency, and user relevance.

Thought Leadership & Nurture Content

• Collaborate with PR and other team members to ideate and produce thought leadership content and proprietary insight reports that position A Place for Mom as an industry authority.

• Translate data and trends into narratives that inform, inspire, and build trust with families, partners, and media audiences.

• Support development of nurture content across channels to deepen engagement and guide families along their senior living journey.
  

Qualifications:

Required

• 5+ years of experience in editorial strategy, content operations, or digital publishing.

• Demonstrated success in managing large-scale informational content ecosystems.

• Strong understanding of SEO and GEO, content governance, and performance measurement.

• Experience integrating AI and automation into content creation workflows.

• Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy.

• Proven ability to collaborate cross-functionally with SEO, product, UX, and data teams.

Preferred

• Familiarity with prompt design, content evaluation frameworks, and AI model feedback loops.

• Strong data literacy and ability to translate insights into editorial recommendations.
  

Compensation:

• Base Salary: $75,000-$85,000

• Bonus: 10%

• Benefits:

  • 401(k) plus match

  • Dental Insurance

  • Health Insurance

  • Vision Insurance

  • Paid Time Off

#LI-LP1

#Remote

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.\

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.