Senior Content Strategist

Blue Acorn iCi is looking for a Senior Digital Strategist with an expert-level background in Content Strategy to be part of our team. This individual will have a high degree of initiative, a strategic approach, and a deep understanding of how content is the key to personalizing user experiences.  

This senior consultant will be working with a variety of B2B & B2C customers across industry verticals. This individual will have a very broad range of consultative skills: to persuade and educate at executive levels, to collaborate and solve problems at the mid-level, while still being able to get involved at the finest level of detail when it comes to migration planning, tagging strategies, and defining production processes.  

The right person will have a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform. 

• Possess an informed vision for effective content organizations – people, process, and governance – to help customers align their teams toward business objectives and recommend roadmaps and component programs to accomplish that vision. 

• With the UX team, drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer. 

• Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes. 

• Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership. 

• Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership. 

• Have a strong executive presence and interpersonal skills, with ability to engage and inspire senior executives. 

• Ability to negotiate quickly through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team 

• Be a thought leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery. 

• Demonstrated ability to work effectively as a contractor inside of cross-functional teams where individual has also been required to be client-facing 

Basic Qualifications: 

• Relevant BA/BS degree in a related field or 6+ years of progressive experience in content strategy and content production 

• Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company. 

• Strong proficiency in Adobe Experience Manager and content management tools and workflows 

• In-depth experience within Adobe Creative Cloud or comparable User Experience Tools, Adobe Marketing Cloud experience is a plus.