Senior Brand Designer

Location: Remote or SF Bay Area

Type: Full Time

About the Role:

LMArena is looking for an experienced (Senior+ level) Brand Designer to help define how our brand is perceived by our users, community, customers, and the AI industry at large. You’ll be responsible for driving our creative processes, developing brand guidelines, and elevating our visual identity as we scale.

This is a foundational role where you’ll lead the development of a brand system that feels credible, community-driven, and innovative, capturing both the scientific rigor and human energy behind LMArena. You’ll ensure brand consistency across all touchpoints and push our design standards higher with every campaign, product launch, and public moment.

You’ll work closely with product, marketing, and leadership to shape our brand strategy and craft compelling visuals for everything from launch campaigns and educational content to social media, events, and investor communications. This is a rare opportunity to build a brand that sits at the intersection of AI, research, and community.

You may be a good fit if you have:

• 5+ years of brand design experience in-house, at an agency or freelance

• Strong Illustration & Visual Identity skillset

  • Strong proficiency in Figma & Adobe Creative Suite

  • Comfortable translating complex ideas into simple, digestible visuals

• Strong point of view and sense of taste. You are attuned to the latest trends but maintain your own unique perspective and style

• Strong storytelling skills and experience helping carry a brand’s narrative, tone of voice across all of its touchpoints

• Experience working with or helping create or manage a design system in collaboration with product and engineering teams

• Experience working at or with technology startups

Bonus (not required):

• Experience building and evolving a brand at an early-stage company or startup

• Video & Motion Design skills

• Data Visualization experience

• Web Design experience

Responsibilities:

• Deeply get to know and understand our community, why they love our product and how they use it. 

• Craft beautiful, thoughtful illustrations, visualizations and assets for our product, blog, print materials (rare), company swag and more.

• Help develop the brand identity and establish our own creative processes at LMArena

• Work closely with any freelancers, agencies or vendors to guide and ensure brand quality and consistency

• Help mold our design culture and grow our team!
  

Who is LMArena?

Created by researchers from UC Berkeley’s SkyLab, LMArena is an open platform where everyone can easily access, explore and interact with the world’s leading AI models. By comparing them side by side and casting votes for the better response, the community helps shape a public leaderboard, making AI progress more transparent, and grounded in real-world usage.

Why Join Us?

Trusted by organizations like Google, OpenAI, Meta, xAI, and more, LMArena is rapidly becoming essential infrastructure for transparent, human-centered AI evaluation at scale. With over one million monthly users and growing developer adoption, our impact is helping guide the next generation of safe, aligned AI systems—grounded in open access and collective feedback.

Our work is regularly referenced by industry leaders pushing the frontier of safe and reliable AI. Sundar Pichai, Jeff Dean, Elon Musk, and Sam Altman.

• High Impact: Your work will be used daily by the world’s most advanced AI labs.

• Global Reach: Develop data infrastructure powering millions of real-world evaluations, influencing AI reliability across industries at the top-tier

• Exceptional Team: We are a small team of top talent from Google, DeepMind, Discord, Vercel, UC Berkeley, and Stanford.

What we offer:

• The cash compensation for this position has not been finalized. Actual compensation will depend on job-related knowledge, skills, experience, and candidate location. 

• Competitive salary and meaningful equity

• Comprehensive healthcare coverage (medical, dental, vision)

• The opportunity to work on cutting-edge AI with a small, mission-driven team

• A culture that values transparency, trust, and community impact

Come help build the space where anyone can explore and help shape the future of AI.