Senior Account Executive

Who Are We?

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy – earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates’ expertise in financial empowerment with Gen Digital’s cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you’re empowered to be your authentic self, you’re unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!

Mission and Goals

As a Senior Account Executive at Gen, you’ll drive revenue growth by building relationships with financial clients, focusing on both new business and upselling opportunities. Reporting to the EVP of Media & Strategy, you’ll lead high-impact client engagements, educate partners on performance-driven solutions, and exceed quarterly sales targets. Your work will center on understanding client KPIs, delivering results, and identifying new opportunities through data sharing and strategic planning. You’ll collaborate cross-functionally to ensure flawless execution and stay ahead of digital trends to fuel continued growth.

Objectives 

• Build and manage a book of financial and related client revenue, consisting of both existing accounts and prospective clients to close and onboard.

• Meet and exceed quarterly revenue targets through consistent new sales and upselling activities.

• Conduct regular client-facing interactions including calls, office visits, lunches, networking, and educational meetings with top ad agencies and brands.

• Educate prospective clients on direct response, customer acquisition, content, and sponsorship opportunities.

• Ensure client satisfaction by deeply understanding KPIs, driving goal achievement, and maintaining compliance.

• Drive forward planning, encourage data sharing, and identify new opportunities to support CTI performance.

• Maintain accurate records of all accounts, opportunities, and prospects in Salesforce per team standards.

• Work closely with Sales Operations to delegate tasks, allowing you to focus on growth and strategic goals.

• Negotiate increases in client budgets by proposing new initiatives, products, and optimizations.

• Collaborate with Sales Ops and Product teams to develop new strategies, leveraging creative and landing page testing.

• Stay ahead of digital trends and lead internal and client education efforts on digital strategy, mobile, and technology.

• Facilitate onboarding of new clients.

• Stay informed on product updates, industry pricing, and competitive trends across display, mobile, and digital sales.

• Represent the company at client meetings, industry events, and conferences as needed.

• Monitor and analyze campaign performance reports, providing clients with actionable insights and recommendations.

• Coordinate with technical, legal, tracking, trafficking, compliance, and creative teams to ensure smooth execution.

Competencies  

•    5+ years of experience in sales or account management, specifically within the ad tech, digital media, or digital marketing industry.
•   Proven track record of selling performance-based digital media, particularly to financial brands and companies aiming to reach audiences interested in personal finance and wellness.
•   Deep understanding of the financial services landscape and performance-driven marketing.
•   Strong client relationship management skills with a focus on long-term partnerships.
•   Excellent communication, negotiation, and presentation skills.
•   Proficiency with Salesforce and other sales enablement tools.
•   Ability to thrive in a fast-paced, goal-oriented environment.
•   Bachelor’s degree required.
• Willingness to travel when needed

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.