Strata Information Group (SIG) Solves Problems. We are a team of dedicated professionals deeply committed to excellence and innovation. SIG has been a trusted partner to over 1,000 higher education institutions globally since our inception in 1988. Our solution sets include Strategy & Optimization Consulting, Enterprise Applications Implementation and Managed Services, Data Services, and Cybersecurity.
SIG values client satisfaction, integrity, and expertise in higher education. We embrace diversity, collaboration, and personal growth in our inclusive environment.
Salesforce Administrator
We are seeking a Salesforce Administrator with a strong focus on reporting, dashboards, and marketing automation to join our team. This role will be responsible for managing and optimizing Salesforce and Pardot (now Marketing Cloud Account Engagement) to support sales and marketing initiatives. The ideal candidate will collaborate closely with the Chief Sales Officer to ensure best practices, data integrity, and system efficiency.
Key Responsibilities
- Design, build, and maintain Salesforce reports and dashboards to deliver actionable insights for leadership and sales teams.
- Maintain accurate and clean data across Salesforce and reporting tools through regular audits and data quality improvements.
- Manage Salesforce configuration, including user setup, security, data management, and enhancements as needed.
- Implement and manage workflow automation, validation rules, custom objects, and Salesforce Flows to streamline processes and increase efficiency.
- Collaborate with sales and delivery leadership, including the Chief Sales Officer, to identify and implement process improvements, automation opportunities, and best practices that enhance overall performance.
- Manage and execute marketing campaigns using Marketing Cloud Account Engagement, optimizing lead scoring, segmentation, and engagement programs to drive pipeline growth.
- Provide recommendations on Salesforce and Pardot/MCAE best practices to maximize ROI.
- Provide training and ongoing support to new and existing sales team members on Salesforce functionality, ensuring effective system usage and resolving inquiries promptly.
- Monitor Salesforce updates and industry trends, recommending enhancements and new features to continuously improve platform effectiveness.
Qualifications
Required:
- 3+ years of experience in Salesforce administration within a professional services environment.
- Bachelor's degree or equivalent experience.
- Proficiency in Salesforce Sales Cloud.
- Hands-on experience with Marketing Cloud Account Engagement (formerly Pardot) for marketing automation and campaign management.
- Ability to gather and document business requirements for Salesforce and marketing automation solutions.
- Strong analytical skills and ability to translate business needs into technical solutions.
- Proficiency in Salesforce reporting and dashboard creation.
- Excellent communication and collaboration skills. Must be able to advise and challenge requests and think critically for best practice solutions.
- Ability to manage multiple priorities and meet deadlines.
- Experience managing Products and Price Books within Salesforce.
- Skilled in creating and maintaining Flows for process automation.
- Ability to manage integrations between Salesforce and third-party applications.
- Knowledge of Case Management processes and best practices in Salesforce.
Preferred:
- Experience working in higher education.
- Salesforce Administrator Certification.
- Salesforce Certified Marketing Cloud Account Engagement Specialist Certification.
- Familiarity with AgentForce (or similar service tools) for agent productivity.
Pay and Benefits
- The salary range is $70,000 - $80,000 + bonus.
- Health, Vision, Dental & Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- 3 Weeks Vacation, Sick Leave & Paid Holidays
- 401(K) with a 5% Employer Contribution
- Pet Insurance
The listed salary range for this position is indicative and subject to adjustment based on the candidate's unique skills and location. Final compensation will be determined through mutual agreement between the successful candidate and SIG.
SIG is an Equal Employment Opportunity employer
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