Sales Insights & Analytics Manager

Location: Remote or Nashville, TN

Status: Full-Time

Compensation: Competitive salary + bonus, full benefits, unlimited PTO, and a seat at one of the coolest campfires in food

Kindling is a Nashville-based snack company making protein pretzels for people who’d rather be outside. We pair the crunch of a classic pretzel with nutrient-dense protein, fiber, and whole grains, in craveable flavors like Sea Salt, Dill Pickle, Honey Mustard, Garlic Parmesan, and Churro.

We’re a young, fast-growing brand in natural, conventional, club, and e-commerce channels, built by a founding team that has scaled a nationally recognized better-for-you brand before. We give 1% of revenue to the outdoor spaces where communities thrive and play, through the Kindling Impact Foundation.

Our mission: Every moment outside matters. We’re here to feed it.

We have more data than we have hours to read it. SPINS, Circana, retailer portals, distributor feeds, shelf data: it’s all coming in. We need someone who can turn it into a clear answer: where we’re winning, where we’re leaking, and how sales can activate against it.

This is an analyst seat with a sales-support job. You’ll help build the story behind every line review, sell-in, and promo decision, and you’ll sit close to the sales team, not off in a reporting corner.

Please note: this role is . Until we hire a Head of Sales, you’ll report directly to our CEO.

˃ Own weekly and monthly performance reporting across SPINS (via Bedrock), Circana (Costco), and retailer portals: Walmart Luminate, Target, and Albertsons.

˃ Diagnose the “why” behind the numbers, covering velocity, distribution, pricing, promo lift, and share against the category and competitors.

˃ Spot risks and opportunities before we’re asked about them: underperforming stores, voids, and distribution gaps worth chasing.

˃ Use distributor and shelf data (UNFI and KeHE via Treator) to connect what ships with what sells.

˃ Build category review, line review, and sell-in decks that give buyers a reason to say yes.

˃ Run promo post-evaluations and trade ROI so we spend where it works.

˃ Support Costco rotation planning and read results: demo lift, sell-through, and the case for the next rotation.

˃ Partner on trade and deduction visibility as we roll out Confido.

˃ Field ad-hoc questions from sales, brokers, and leadership. Fast and accurate beats perfect and late.

˃ Help shape how we use Bedrock, Treator, Confido, Dirty Hands, and whatever comes next.

˃ Create repeatable dashboards and scorecards so the basics run themselves.

˃ Use AI tools to speed up analysis and free up time for thinking.

˃ [2–4 / 5+] years in CPG sales analytics, category management, or insights, on the brand side, at a broker, or at a data provider.

˃ Deep, hands-on SPINS experience. Circana or Nielsen is a plus.

˃ Experience in at least one retailer portal (Luminate, Target, Albertsons, or similar).

˃ Strong Excel. You build the model; you don’t just open it.

˃ The ability to turn a pile of numbers into three sentences a buyer or CEO will act on.

˃ Comfort learning new tools quickly. We’ll teach you our stack, and you’ll probably end up teaching us.

˃ Natural/specialty and conventional channel experience.

˃ Club channel, especially Costco.

˃ Experience with trade spend or deduction platforms.

˃ Power BI, Tableau, or similar.

˃ Experience at an early-stage or high-growth brand.

˃ Weekly reporting is running across all data sources.

˃ You own the next major line review deck.

˃ You’ve found at least one opportunity we weren’t seeing.

˃ Sales walks into every buyer meeting with a data story.

˃ Promo decisions are backed by post-evals.

˃ The reporting runs itself, so you’re spending time on insight, not assembly.

We’re not just stacking resumes—we’re gathering the kind of people you’d want around a campfire. Curious minds. Brave creatives. Whole humans.

The Heartbeat – How we show up

• Be a Steady Flame – Transparent, consistent, and always lit with integrity.

• Invite Others to the Campfire – Every voice matters. Roast marshmallows, not ideas.

• Kindle Your Passions – Burnout isn’t a badge of honor. We value balance, walks in the woods, and midday creative breakthroughs.

The Output – What we expect

• Defend Our Den – Care about the craft. Own your wins and your misses.

• Seek Higher Ground – Challenge assumptions. Expand your view. Ask why (then why again).

• Take Swift Action – Light the match. Follow the spark. Adjust as you go.

• Health, Dental, and Vision Insurance

• Unlimited PTO + generous holidays

• Competitive parental leave (family-first, always)

• Tons of snacks, real talk, and laughter

• A career you’ll be proud of and a team that feels like family

We’re on a mission to bring more energy, joy, and adventure to the snack aisle. If you believe in building brands that inspire people to get outside, eat better, and live brighter— join us and help keep the fire going.