Manage full capital equipment sales lifecycle across an assigned territory: prospecting, discovery, technical proposal development, demos, negotiation, and closing. Coordinate with engineering, service, and operations, maintain CRM pipeline, forecast performance, attend trade shows, and support handoff to project teams.
This is a remote position.
Regional Sales Rep.
Department: Sales
Reports To: Director of Sales / VP of Sales
Job Summary:
The Regional Sales Manager is responsible for driving revenue growth and market expansion within an
assigned geographic territory. This role manages the full capital equipment sales lifecycle, from lead
generation and customer discovery through proposal development, negotiation, and order closing.
The Regional Sales Manager serves as the primary customer interface during the sales process, working
closely with Applications Engineering, Service, Marketing, and Operations teams to deliver value-driven
manufacturing solutions.
Key Responsibilities:
- Develop and execute territory sales strategies to achieve revenue, margin, and market share growth
objectives. - Identify, qualify, and pursue new business opportunities within structural steel fabrication, heavy manufacturing, OEM production, and related industries.
- Maintain and expand relationships with existing customers to drive repeat business and long-term
partnerships. - Conduct customer discovery meetings to evaluate production challenges and automation opportunities.
- Present equipment solutions aligned with customer ROI and productivity goals.
- Collaborate with Applications Engineering to develop technical proposals and solutions
recommendations. - Coordinate and support equipment demonstrations and customer evaluations.
- Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and
closing. - Maintain accurate documentation of customer interactions and forecasts within CRM systems.
- Provide pipeline updates, forecasting, and performance reporting to sales leadership.
- Monitor regional market trends and competitor 'activity'.
- Represent the company at trade shows and marketing events.
- Support customer transition from sales to project execution teams.
- Other duties as assigned.
Requirements
Qualifications:
- Bachelor’s degree in Business, Engineering, Manufacturing Technology, or related field (or equivalent
experience). - 3–7 years of experience in B2B technical or capital equipment sales.
- Proven ability to manage long and complex sales cycles.
- Strong client-facing communication and relationship development skills.
- Proficiency in CRM and sales tracking tools (Zoho experience preferred).
Skills & Competencies:
- Strong consultative and solution-based selling skills.
- Excellent communication, presentation, and negotiation abilities.
- Technical understanding of manufacturing processes and industrial equipment.
- Strong organizational and time management skills.
- Ability to work independently while collaborating with cross-functional teams.
Work Environment / Schedule:
- Remote-based role requiring frequent travel throughout assigned territory.
- Regular travel to customer facilities, job sites, demonstrations, and trade shows.
- Exposure to industrial environments requiring PPE compliance.
Benefits
Compensation Range:
Starting at $75,000 – $95,000 base salary annually, plus commission and performance incentives, based
on experience and qualifications.
Benefits:
- Major medical, vision, and dental insurance.
- 401(k) with company match.
- Paid time off and holidays.
- Professional development and training opportunities.
- Travel reimbursement and per diem for customer visits.
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