Regional Sales Manager, Powersports

APCO Holdings partners with dealerships across North America to deliver innovative vehicle protection products and services that enhance the ownership experience for customers and drive growth for our partners. Through our family of brands, we bring together industry expertise, technology, and data-driven insights to help dealers strengthen their finance and insurance performance and build lasting relationships with their customers.

Our teams work collaboratively across operations, technology, risk, finance, marketing, and sales to deliver solutions that create measurable value and support the continued growth of APCO and the partners we serve.

We are looking for a Regional Sales Manager to support and grow our Rider’s Advantage dealer network. In this role, you will take ownership of a region, developing new dealer partnerships, strengthening existing relationships, and driving performance through training, strategy, and hands-on support. This is a high-impact, field-based role for a self-starter who thrives on building relationships, solving problems, and driving measurable growth.

What You'll Do

Identify and onboard new dealership partners within your assigned region
Build and maintain strong relationships with active dealers to support retention and growth
Conduct in-person dealership visits to assess performance, provide support, and strengthen partnerships
Train and mentor dealership staff on Rider’s Advantage products, processes, and sales strategies
Develop and execute regional action plans to drive production and performance
Analyze dealership performance and identify opportunities for improvement
Collaborate with dealership leadership (owners, GMs, F&I managers, service teams) to align on goals and strategies
Respond to dealer and customer inquiries, including support on claims-related questions when needed
Maintain accurate records of activity, dealer interactions, and pipeline development
Conduct market research to identify new opportunities and strategic partnerships

What Makes You Successful

You’ll be successful in this role if you’re a highly motivated, relationship-driven sales professional who takes ownership of your territory and operates with a strong sense of initiative. You enjoy building partnerships from the ground up while also strengthening and growing existing relationships.

You’re equally comfortable coaching dealership teams, analyzing performance, and developing strategies to improve results. You bring a problem-solving mindset, think proactively, and are able to adapt your approach based on the needs of each partner and market.

Basic Qualifications

Experience in automotive sales, F&I, dealership operations, or a related field
Proven ability to build relationships and drive business growth
Valid driver’s license and ability to travel extensively within assigned region
Strong communication and interpersonal skills
Ability to work independently and manage a territory effectively

Preferred Qualifications

Experience in F&I products, vehicle service contracts, or dealership performance roles
Experience training or mentoring dealership staff
Strong analytical skills with the ability to assess performance and recommend improvements
Experience in field-based or territory sales roles

This Role Might Be a Great Fit If You…

Enjoy being on the road and working directly with dealership partners
Like building relationships while also driving measurable results
Thrive in a role where you have autonomy and ownership over your territory
Are motivated by helping others succeed while achieving your own performance goals

What We Offer

Competitive base salary with performance-based incentives
Comprehensive medical, dental, and vision benefits
401(k) with company match
Paid time off and company holidays
Company-provided tools and support to help you succeed
Opportunities for career growth within APCO Holdings