Regional Activation Manager - National Accounts

The target location for this role is Land O’Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA

The Regional Activation Manager (supporting National Accounts team) is responsible for executing an activation plan aligned with the national accounts team and strategy, including all marketing programs associated with business partner (e.g. national and regional accounts). This role leads event execution and collaborates with Sales through Joint Business Plans (JBP) to drive profitable volume and margin growth. The position requires close alignment with AN Marketing, RAM (Regional Activation Manager) team Central Marketing, National Accounts Sales Director, other Regional Directors (RDs) where applicable, Regional Operations Managers (ROM), Key Account Managers (KAMs), Pricing, and Sales teams. Approximately 50% of the role involves in-market, face-to-face engagement, with the remainder supported by digital tools.

% of Total Job

Duty or Area of Responsibility

40%

Activation

• Support the implementation of Joint Business Plans (JBP) for top customers in the assigned region.

• Support the development and implementation of marketing trade programs

• Partner with Central Marketing to build brand awareness through social media, regional sponsorships, events.

• Develop and execute activation tactics to grow sales volume and market share across assigned accounts and prospects.

• Communicate and activate seasonal promotions and offers for partnered accounts.

• Maintain alignment with RAM, ROM, Directors, through regular meetings and updates.

25%

Team Leadership & Collaboration

• Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth.

• Develop and coach local teams, providing both informal and formal feedback.

• Own individual and national/regional sales targets, including volume and margin goals.

• Provide actionable insights and feedback to AN and Central Marketing teams.

• Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership.

20%

Trade Efficacy, Measurement & Analysis

• Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives.

• Measure ROI of local events, sponsorships, and recommend improvements.

15%

Tools & Product Expertise:

• Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications.

• Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories.

• Leverage Power BI to identify growth opportunities and performance gaps.

• Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutions.

Job Scope: 

Budget, Revenue, Direct Reports, Sales Volume, etc.

Responsible for the following Key Performance Indicators (KPI’s):

• Growing Sales volume, revenue, and margin.

• Manages Marketing and Expense Budgets.

• Supports Retail and Commercial Customers.

• This role is a manager position with assigned national/regional accounts – but with no direct reports.

Required Qualifications:

• Bachelor’s degree in Marketing, Agriculture, or business-related field plus 3-5 years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience.

• Ability to see the “big picture” (Vital Few emphasis) of the organization and understands the key drivers of the business relate to each other, work together to produce profitable growth, and relate to the job.

• Proactive communicator with exceptional written, verbal, and formal presentation skills.

• Trustworthy with a strong level of personal commitment.

• Ability to make quality decisions and complete tasks in a matrixed, fast-paced work environment.

• Ability to work independently and manage productivity.

• Experience demonstrating agility and leading/adapting quickly to change.

• Technical feed and agriculture product expertise and ability to develop and educate others on products, services, and programs.

• Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce).

• Must live within assigned region.

• Travel up to 30-50% required.

Competencies:

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. 

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.