The Programmatic Media Specialist develops strategies for paid programmatic accounts, analyzes performance data, and communicates insights to drive growth.
In this role, you will develop strategies and manage the performance of various paid programmatic accounts, to drive client performance and growth.
Qualities
Here’s what it takes to be successful in the role:
- Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
- Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
- Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
- Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
- Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
- Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.
Skills
- Programmatic Campaign Management
- Analytical Skills for data-driven decisions
- Excellent organizational and communication skills
- Understanding of keyword research, campaign management, and optimization.
- Proficient with SEM reporting and third party analytics tools.
- Certification in Google AdWords (or ability to obtain certification).
- Experience managing data feeds and shopping campaigns.
Experience
- 1+ years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.
The annual gross base salary range is $48,000 - $70,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
Top Skills
Analytics Tools
Google Adwords
Sem Reporting
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