The Product Marketing Specialist develops product messaging, positioning, and go-to-market strategies, collaborates cross-functionally, and ensures sales and marketing alignment.
ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?
Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.
We are seeking a Product Marketing Specialist who thrives in a dynamic and fast-paced global company. This person will own messaging, product positioning, value prop creation, and go-to-market strategy for one of our fastest growing SaaS acquisitions. The ideal candidate is results-driven , collaborative, and customer-obsessed. You have experience explaining next-generation software and have a knack for creating compelling stories that differentiate our offering in the market. You have a deep empathy for buyers and able to adapt how you communicate to best reach and engage your audience.
You’ll become a product expert and use your customer-obsession to work cross-functionally to translate our core features into customer value. You will work with our Product and Engineering teams to define and launch our roadmap, with Sales to enable our customer-facing teams, and with Marketing to grow awareness and adoption.
LOCATION: Chicago/ Hybrid
WHAT YOU GET TO DO:
- Develop positioning and messaging that differentiates Loadsmart offerings in the market, specific to the target audience’s challenges, opportunities, and needs.
- Gain a deep understanding of how our customers buy, their buying criteria and process; become the expert on competitors and strategies to win against them.
- Enablement: Communicate the value proposition of services to sales and marketing teams; support creation of materials (e.g., data sheets, white papers, e-books, web content, social posts, blogs, webinars, events) to drive the buyer journey and go-to-market strategy.
- Go-To-Market: Collaborate with product teams to plan and integrate launches into buyer-focused marketing programs; align with product managers to understand customer needs, key features, and roadmap; serve as the bridge between product, marketing, and sales.
- Buyer Profiles: Conduct buyer interviews and market research to develop robust, insight-driven personas.
- Collaborate: Generate actionable, data-driven insights to shape product, sales, and marketing strategies.
REQUIRED QUALIFICATIONS:
- 3+ years of experience in product marketing within SaaS and logistics industries
- Proven success in go-to-market strategy, product launches, and cross-functional collaboration
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Skilled in using tools like HubSpot, Salesforce, and analytics platforms to drive campaign performance
- Excellent written and verbal communication with a track record of impactful content creation
WORKING AT LOADSMART:
• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match
We use AI-powered tools to assist with initial application reviews as part of our hiring process. All evaluations are subject to human oversight, and your information is handled in accordance with applicable data privacy laws.
At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.
It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.
Top Skills
Analytics Platforms
Hubspot
SaaS
Salesforce
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