Product Marketing Manager

About Tyba

Tyba is a modeling platform for energy companies developing, financing, and operating renewable energy infrastructure. Energy companies rely on our software to develop and operate profit-maximizing projects.

Our mission is to make cutting-edge models accessible to cross-functional teams so that companies can build and operate more renewable energy more profitably. We are backed by leading climate and generalist VCs and work with many of the industry’s most innovative energy companies.

The role

Tyba is transforming how grid-scale energy storage projects are developed and operated. As the energy market evolves, our product is helping operators, developers, and owners maximize revenue and grid impact. We’re looking for a Product Marketing Manager to distill our complex offering into clear value propositions and shape how the market understands and uses our platform.

This role requires both creative storytelling and deep product understanding. You’ll learn how our platform works inside and out, then communicate its value through multi-format content and targeted go-to-market strategies.

Responsibilities

• Become the expert in how Tyba’s product works and how it applies to unique energy markets, customer segments, and use cases.

• Translate product functionality into simple, compelling messaging that resonates across customer segments and energy markets.

• Communicate features, benefits, and outcomes in formats ranging from sales collateral to blogs, infographics, videos, and more.

• Lead go-to-market strategy and execution for new product and unique feature releases.

• Consistently highlight product performance and customer success through content, metrics, and storytelling.

• Collaborate with Product, Marketing, Commercial Operations, and Sales to inform product scoping and market expansion efforts — then translate it back to the market.

Skills and Experience

• 4–6 years of experience in Product Marketing within a B2B SaaS or technology company.

• Differentiated ability to translate technical concepts into clear, differentiated messaging that engages the market and enables sales teams.

• Exceptional writing and storytelling skills, with the ability to simplify complex technical content into key messaging that effectively conveys the benefits to end-users.

• Proven track record executing product marketing strategies that had measurable results.

• Curiosity and a learner’s mindset — excited to dive into new energy markets, emerging use cases, and evolving product capabilities.

• Experience in or exposure to the energy or renewables sector ****is a bonus.

Compensation and benefits:

• Salary: $140K-$170K, depending on experience and qualifications.

• Benefits: Parental leave, medical benefits, unlimited PTO, and a bakery below our HQ.

• Equity Options: Opportunity to own a stake in the company through an employee stock option plan.

• Flexible Work Environment: Hybrid work model, remote work options, and team offsites.

What is the interview process like?

Our interview process focuses on core competencies. We want to make sure that you are set up for success at a fast-growing and high-impact startup. We will first get to know each other through conversations about Tyba, your background, and what you are looking for in your next role. While the specifics vary, from there, we will focus on evaluating your skills and experience relevant to the role. Once we have determined whether or not you are a fit for the team, we will help you get to know the company better and speak with other team members to inform your decision. We prioritize transparency, clear communication, and ensuring that we do our best to find a mutual fit.