Senior Product Marketing Manager, Collaboration & Scale

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a seasoned Senior Product Marketing Manager, Collaboration + Scale to take full ownership of Webflow’s collaboration, governance, and asset management capabilities. This role will define how teams work together and manage content in Webflow — from roles and permissions, publishing workflows, and user management to enterprise-grade asset organization and compliance.

You’ll partner closely with Product, Engineering, Design, Sales, and Customer teams to shape the strategy, positioning, and go-to-market for features that enable organizations to confidently scale Webflow across teams, departments, and regions — including bringing a net-new asset management product to market.

This is a highly visible and strategic role, requiring strong cross-functional leadership, comfort with technical and operational concepts, and a deep understanding of how modern teams collaborate at scale.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $170,000 - $205,000
    • Zone B: $160,000 - $193,000
    • Zone C: $149,000 - $180,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    
    • 157,000 - 189,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy

• Reporting to the Director, Product Marketing

As the Senior Product Marketing Manager, Collab + Scale, you will …

• Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption
• Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations
• Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market
• Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale
• Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows
• Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams
• Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value
• Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases

Requirements:

• BA/BS degree or equivalent experience
• 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems)
• Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations

You’ll thrive as a Senior Product Marketing Manager if you:

• Are excited by zero-to-one product work and comfortable shaping narrative while a product is still evolving
• Have experience with a sales-led motion and enjoy partnering with Sales organization to make that team successful
• Have strong empathy for multiple buyer and user personas, from practitioners to admins and enterprise stakeholders
• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
• Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
• Have experience with Webflow or similar web development technology
• Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
• Have excellent written, verbal, and visual communication skills
• Have a collaborative nature and exceptional interpersonal skills
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. 
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.