The Product Marketing Manager will define and execute marketing strategies for Bitcoin products, focusing on client acquisition, retention, and creating persuasive content, while collaborating with cross-functional teams for ongoing campaigns and market analysis.
The Company
The RoleSwan is the USA’s #1 Bitcoin wealth platform for families and businesses. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.
We seek a talented and experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a key role in defining and executing our product marketing strategy for our Bitcoin products and services. Your primary goals will be to drive client acquisition, retention, and revenue growth by creating compelling campaigns, messaging, and collateral that resonates with our clients.
Your responsibilities- Product Positioning and Messaging - Help develop and refine clear and compelling positioning and messaging for our Bitcoin products and services, emphasizing their unique value propositions in the marketplace.
- Go-to-Market Strategy - Help plan and execute go-to-market strategies for new product launches, including target audience definition and distribution channels, and ongoing evergreen campaigns.
- Content Creation - Help create and optimize marketing content one-pagers, blog posts, emails, videos, including positioning statements, case studies, and more to educate and engage our target audiences and support our sales and acquisition marketing teams.
- Client Insights - Gather and analyze data to gain customer insights and feedback to improve client experience, product improvements and marketing strategies.
- Collaboration - Collaborate closely with cross-functional teams, including growth, product, design, Private Wealth, and acquisition marketing to ensure alignment on product and marketing strategies.
- Competitive Analysis - Develop a deep understanding of the products you market and conduct competitive analysis to understand the market landscape and identify opportunities for differentiation.
- Market Research - Stay up-to-date with industry trends, market developments, and regulatory changes related to Bitcoin.
- 5+ years experience in product marketing
- Experience in marketing within a Private Wealth, luxury, and/or high net worth audience
- Strong understanding of Bitcoin, financial solutions, and wealth management
- Exceptional written and verbal communication skills
- Creative thinker with the ability to craft trust-building narratives for discerning audiences
- Naturally work with AI tools to ideate, draft, and iterate content efficiently
- Proficiency in market research and data analysis
- Strong project management skills and the ability to manage multiple campaigns simultaneously
- Experience working with cross-functional teams
- Results-driven mindset
- US timezone required
- Compensation for this role will be based on location and experience, and may include base salary, equity, and benefits
Remote pay range (based on location and experience)
$90,000—$120,000 USD
Here's a bit about our culture
- We’re a growing team: Fully distributed across the world, Slack and Huddles are huge here.
- We’re very flat: Leadership is desired and encouraged; we hire people who care about and use the product they are working on.
- We’re Bitcoiners: We find solutions that encourage Bitcoin principles. We are often involved in the Bitcoin community through writing, podcasts, conferences, open-source projects, and time spent on Twitter to help educate the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.
Top Skills
Ai Tools
Bitcoin
Market Research
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