Own product marketing for a Lone Wolf portfolio segment, including positioning, launches, pricing, packaging, competitive intelligence, sales enablement, customer research, and market-facing content. Translate AI capabilities and technical roadmaps into compelling value for real estate professionals. Partner cross-functionally with product, sales, demand generation, customer success, and demo engineering to drive adoption, pipeline, revenue, and retention.
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.
Responsibilities:
• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.
Go to Market & Strategy
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
Sales & Revenue Enablement
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
Market Intelligence & Content
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
Requirements:
- 4 to 7 years of product marketing experience fully owning a product or product line
- .Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven success building positioning and messaging that the sales team actually uses in the field
- .Track record of leading successful launches through cross-functional influence and alignment.
- Demonstrated ability to use data and metrics to track performance and influence business decisions.
- Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
- Ability to move fast and deliver results with limited direction.
Similar Jobs
Big Data • Fintech • Mobile • Payments • Financial Services
Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.
Top Skills:
Ai-Assisted AnalysisDashboardsSQL
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Own product marketing and developer go-to-market strategy for Atlassian Forge and its broader developer platform. Lead positioning, messaging, launches, adoption, developer growth, community programs, and the TEAM for Builders event. Translate technical capabilities such as APIs, AI workflows, MCP, and agents into compelling developer value. Partner with Product, Engineering, Advocacy, Events, Community, Growth, and Ecosystem teams while managing AWS partner funding and driving developer activation, Forge adoption, and Marketplace outcomes.
Top Skills:
AIAPIsAtlassian ForgeAWSForge Container ServicesMcpStudio App BuilderTeamwork Graph Api
Consumer Web • eCommerce • Internet of Things
Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.
Top Skills:
AICloud ComputingCybersecurityDns
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
