Headway Logo

Headway

Product Marketing Manager, Providers

Posted 2 Days Ago
Easy Apply
In-Office or Remote
2 Locations
109K-160K
Mid level
Easy Apply
In-Office or Remote
2 Locations
109K-160K
Mid level
The Product Marketing Manager will drive provider product growth, manage product launches, and collaborate with cross-functional teams to enhance marketing strategies.
The summary above was generated by AI

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

As a Product Marketer on our Provider team, you'll play an integral role in accelerating growth of our provider products. Reporting directly into Headway’s Senior Manager, Product Marketing, you’ll be responsible for supporting product marketing for our providers, all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable our growth team to market and sell our provider product.

You Will

  • Become an expert on a subset of our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
  • Lead and support product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
  • Drive and support provider positioning and messaging (including personas) to elevate the quality of our growth motions

You’d be a great fit if…

  • You have 3-5 years of product marketing experience, preferably in health tech with SMB focus
  • You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
  • You have strong track record of driving quantifiable results 
  • You seek an environment that fosters individual growth through open-feedback and a high-autonomy
  • You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
  • You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

The expected base pay range for this position is $108,800 - $160,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

  • Benefits offered include:
    • Equity compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

#LI-ES1

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.

Top Skills

Market Analysis
Marketing Campaigns
Product Marketing

Similar Jobs at Headway

An Hour Ago
Easy Apply
Remote
USA
Easy Apply
70K-103K
Junior
70K-103K
Junior
Consumer Web • Healthtech • Professional Services • Social Impact • Software
The Medical Coding Specialist audits behavioral health documentation and coding for compliance, provides feedback to providers, and ensures quality improvement in clinical documentation.
Top Skills: CptEmr PlatformsGoogle WorkspaceHcpcsIcd-10-Cm
18 Hours Ago
Easy Apply
Remote
USA
Easy Apply
101K-149K
Senior level
101K-149K
Senior level
Consumer Web • Healthtech • Professional Services • Social Impact • Software
As the Social Media & Owned Content Lead, you will create and implement content strategies, enhance brand engagement, analyze performance metrics, and collaborate with internal teams to improve Headway's social presence and advocacy for mental health.
Top Skills: Content StrategyDigital MarketingSocial Media
Yesterday
Easy Apply
In-Office or Remote
4 Locations
Easy Apply
163K-192K
Senior level
163K-192K
Senior level
Consumer Web • Healthtech • Professional Services • Social Impact • Software
As a Senior Governance Risk and Compliance Analyst, you'll build and maintain compliance frameworks, coordinate audits, identify risks, and assist in security operations to ensure best practices in security and privacy for Headway.
Top Skills: AWSCeleryCloudflareDatadogFastapiGitKafkaPagerdutyPostgresPython 3ReactRemixSemgrepSnowflakeSqlalchemyTypescript

What you need to know about the Colorado Tech Scene

With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.

Key Facts About Colorado Tech

  • Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
  • Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
  • Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
  • Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account