Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.
This is a remote position.
Location: Remote across India; may transition to onsite in the future
Bangalore-based candidates preferred
Time: Overlap for global launches
Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & Demo
Spektra Systems is looking for a Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for CloudLabs. CloudLabs serves a diverse set of buyers — training providers, ISVs, system integrators, enterprises, and educational institutions — and this role ensures each segment hears a sharp, differentiated value story and that our sales team is fully armed to deliver it.
Primary responsibilities:
- Own CloudLabs positioning and messaging globally and by buyer segment and persona.
- Build and maintain the sales enablement library: pitch decks, one-pagers, battlecards, demo narratives, and ROI and cost-optimisation stories.
- Own competitive intelligence across lab delivery, training, and technical enablement platforms.
- Lead go-to-market planning and execution for new CloudLabs capabilities — including skill validation, GPU and VM Labs, and AI-ready lab environments.
- Own voice-of-customer outputs: case studies, testimonials, and customer proof points.
- Work closely with Demand Generation, Sales, and Product to align market insight with pipeline and product direction.
Requirements
What you bring:
- 5+ years in B2B product marketing, ideally for technical, developer, or cloud products.
- A clear ability to translate technical capability into buyer value by persona.
- Strong writing and enablement asset creation.
- Experience driving cross-functional GTM programmes.
Nice to have:
- Familiarity with Microsoft Azure, Azure Marketplace, hands-on lab platforms, or LMS ecosystems.
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Similar Jobs
Financial Services
Develops data mining, analytics, reporting, AI tools, and scalable cloud applications for finance. Aggregates data, improves data infrastructure and processing workflows, ensures data integrity, and partners with finance and MIS teams on reporting and strategic insights. Leads MIS initiatives, supports model development and deployment, provides technical guidance, and recommends performance improvements based on financial trends.
Top Skills:
AWSAzureBig Data TechnologiesCi/CdData WarehousingDatabricksDevOpsETLGCPJavaMachine LearningPythonScalaSQLTableauThoughtspot
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Design intuitive payroll and team-management experiences for web and mobile applications. Collaborate with designers, product managers, and engineers to deliver polished, accessible interfaces for onboarding, payroll preparation, labor review, reporting, compliance, and payment workflows. Apply design systems, incorporate customer feedback, leverage AI tools thoughtfully, prototype rapidly, and produce pixel-perfect designs for development handoff.
Top Skills:
ClaudeFigmaFigma MakeMagic PatternsReplitV0
Automotive • Greentech • HR Tech • Sales • Software
Designs and develops interactive online training, microcontent, simulations, and promotional videos focused on technical and compliance topics. Collaborates with subject matter experts and cross-functional stakeholders to create engaging learning experiences using adult learning principles and eLearning authoring tools. Supports multimedia editing, manages multiple projects and deadlines, incorporates feedback, and assists with training team documentation and administrative tasks.
Top Skills:
Articulate 360RiseScormStorylineXapi
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
