Product Marketing Lead

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties & Responsibilities

Own Go-to-market process for DICK’S Media offerings

• Manage the intake, design, and education efforts for all GTM materials

• Partner with monetization team to define and translate new ad products / capabilities as they enter the portfolio

• Own the design and creative efforts to build/update sales collateral

• Facilitate dissemination and education for all relevant stakeholders

Establish marketing strategies & tactical plans to support product launches and releases

• Partner with business and product to implement product launch strategy

• Define alpha/beta/pilot approaches with connected integrated marketing and activation tactics

Continuous improvement of the marketing programs that support DMN products

• Assess effectiveness of current marketing programs and collateral and recommend strategic evolutions

• Implement an ongoing process to collect feedback and iterate to best reflect the fluid state of the DMN portfolio

Create and manage DICK’S Media athlete and performance metrics for GTM narratives

• Collaborate with monetization to build performance benchmarking and athlete analytics for use in GTM collateral

• Partner with communications and investor relations to define approved narratives

• Build a process for continuous improvement and dissemination for relevant stakeholders

QUALIFICATIONS:

• Bachelor's Degree in Marketing

• 3 - 5 Years of experience in product marketing

• Proven track record of delivering world-class product and experiences.

• Self-starter and independent worker

• Demonstrated ability to manage multiple products, and shifting priorities through effective planning, prioritization, delegation and coordination across teams and vendors.           

Targeted Pay Range: $67,100.00 - $109,000.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.