Product Marketing Coordinator

Product Marketing Coordinator

Our client, DIRECTV FOR BUSINESS®, is seeking a proactive and detail-oriented Product Marketing Coordinator to join the marketing team. This role is ideal for a self-starter with strong project

management skills, sharp writing and communication ability, and comfort working in a fast-paced, cross-functional environment.

You will play a key role in supporting integrated product marketing campaigns, managing event

marketing programs, and partnering with creative and media agencies from concept through

completion. This is a newly created position and a great opportunity to grow your career in product and brand marketing while taking ownership of meaningful work across the business.

Key Responsibilities:

• Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
• Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
• Track and analyze campaign performance — including weekly call report metrics such as qualified leads and activations driven by marketing — providing ongoing insights and recommendations to optimize results and inform future initiatives
• Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
• Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
• Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
• Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow

Required Qualifications:

• 2–3 years of experience in product marketing, brand marketing, or a related field
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Excellent written and verbal communication skills
• Familiarity with marketing and communication best practices, with the ability to translate complex products, services, and technical information into clear, compelling customer-facing messaging
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
• Asks the right questions and double-checks accuracy before proceeding — this role involves complex products, multiple stakeholders, and sometimes conflicting information
• Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
• Demonstrates strong leadership and accountability — providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
• Organized and disciplined with time and competing priorities, and equally comfortable creating
• structure from scratch
• Thrives in a fast-paced environment where every day looks different
• Able to travel occasionally (roughly once a quarter), including for company all-hands events

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job DutyPersonal Accountability

Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third-party vendorsDemonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing clientDesign and lead proposal and program development presentations with support and guidance from DirectorSupervise and/or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processesContribute to recruiting, hiring, training, and development of direct reports with support of Director.Other related duties as assigned

 Cross-Functional Accountability

Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive purchase behavior changeWhen relevant, demonstrate thought leadership, channel expertise and strategic integration with client agency partnersCommunicate and interact effectively with internal teams for all departments and/or clients to deliver timely client decisions and approvalsIdentify cross-company Marketing Svs revenue-driving opportunitiesSuccessfully manage and develop Agency cross-functional team membersOther related duties as assigned

Supervisory Responsibilities

Direct Reports

- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel and Driving are not essential duties or functions of this job 

Minimum Qualifications Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required):    Bachelor's Degree           or equivalent experience

Field of Study/Area of Experience:    2-4 years of experience in the role of leader/manager in agency, brand management and/or media production preferred

5+ years of experience in consumer product, brand management, media or agency experience preferred

Skills, Knowledge and Abilities

Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlinesExcellent written communication and verbal communication skillsAbility to make oral presentationsGood interpersonal skillsStrong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsersStrong prioritization skillsAbility to direct, lead, coach, and develop people

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding ASM Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Advantage Solutions reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  Advantage Solutions shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified. 

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law.

As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.