At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.
Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories
About the role:
As a Principal Strategic Alliances Manager, you will play a key role in strengthening Appfire’s strategic technology partnerships, with a primary focus on the Atlassian ecosystem. You’ll build trusted relationships with senior stakeholders, identify opportunities for collaboration and growth, and help Appfire navigate evolving platform technologies, marketplace programs, and commercial models. Working closely with teams across Product, Engineering, Finance, Marketing, Sales, and Data Insights, you’ll connect partner priorities with Appfire’s solutions and business objectives. This is a senior individual contributor role where you’ll independently lead strategic initiatives, influence decisions across the organization, and help deliver long-term value for Appfire and its partners.
What you’ll do:
- Build and nurture strategic relationships with key stakeholders across Atlassian and other technology partner organizations, acting as a trusted representative of Appfire.
- Lead strategic partnership initiatives from opportunity identification through execution, aligning cross-functional teams and driving measurable business outcomes.
- Monitor partner platform developments, product roadmaps, marketplace programs, policies, and business models to identify opportunities and risks for Appfire.
- Connect Appfire’s product capabilities with partner priorities and customer needs to identify opportunities for collaboration, innovation, integrations, and growth.
- Evaluate partnership opportunities and commercial models, providing recommendations based on business impact, market dynamics, and commercial considerations.
- Represent Appfire in strategic partner meetings, business reviews, ecosystem forums, and senior-level discussions to advance shared objectives.
- Collaborate with Product, Engineering, Finance, Marketing, Sales, Customer Success, and Data Insights to develop and execute partnership strategies.
- Translate complex technical, commercial, and ecosystem developments into clear insights and actionable recommendations that inform business priorities and strategic decisions.
What you’ll need:
- 7+ years of experience in strategic alliances, technology partnerships, ecosystem management, marketplace strategy, product partnerships, or a related role within enterprise software.
- Strong relationship-building skills and demonstrated experience independently managing senior external stakeholders and strategic partner relationships.
- Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct reporting authority.
- Strong understanding of enterprise software ecosystems, digital marketplaces, and technology partnership business models.
- Ability to assess commercial opportunities, exercise sound business judgment, and develop recommendations that support business growth.
- Experience working with Product and Engineering teams on technology platforms, integrations, or other complex technical initiatives.
- Strong analytical, communication, and problem-solving skills, including the ability to translate complex technical and commercial topics into clear business recommendations.
- Ability to navigate ambiguity, work independently, and adapt to evolving technologies, partner priorities, and market conditions.
What we offer:
- The opportunity to shape Appfire’s strategic technology partnerships and contribute directly to our growth and long-term market position.
- The chance to collaborate with leading technology partners and influence initiatives across product, engineering, commercial, and go-to-market teams.
- A collaborative, international environment that values professional development, continuous learning, and opportunities to grow and make an impact.
Benefits and perks
Equity - Every Appfire team member is eligible for company equity, fostering a genuine sense of ownership and shared success as we continue to grow.
Paid Time Off - We believe in providing the flexibility needed to maintain a healthy work-life balance. Appfire offers:
- Unlimited Paid Time Off (PTO)
- 10 paid company holidays annually
Health & Wellness Benefits - Appfire provides a comprehensive benefits package designed to support employees and their families:
- Medical insurance fully covered by Appfire (100% employer-paid)
- Dental insurance with costs shared 50/50 between Appfire and employees
- Vision insurance
- Group Term Life Insurance
- Voluntary Life Insurance
- Critical Illness coverage
- Accident Insurance
- Long-Term Disability coverage
- Employee Assistance Program (EAP)
In addition, employees are eligible for fitness and wellness reimbursements through our benefits provider.
Learning & Development - Grow your skills and advance your career through Appfire University, our custom on-demand learning platform designed to support continuous professional development.
Community Impact & Volunteering - Giving back is an important part of our culture. Every employee receives three fully paid volunteer days per year to participate in our Corporate Social Responsibility (CSR) initiatives and support local communities.
Additional Benefits - Appfire offers a range of programs to support employees both professionally and financially:
- Flexible Spending Accounts (FSA)
- Monthly remote-work stipend
- Dedicated Amazon account for ordering approved equipment and peripherals
- Competitive 401(k) plan with company matching to help build long-term financial security
Flexibility That Fits How You Work Best - This role is fully remote and can be performed anywhere within the United States. For those who prefer an office environment—or simply enjoy connecting with colleagues in person—Appfire also offers access to our offices in Boston, Burlington, and New York.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
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