Leads the strategy, development, and growth of consumer advertising products across dining, shopping, offers, rewarded media, and surveys. The role owns portfolio roadmaps, validates new business opportunities, scales monetization, defines KPIs and experiments, and partners cross-functionally on launches and integrations. It also manages and coaches product managers while maintaining hands-on ownership of strategic initiatives, including AI-enabled commerce experiences.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the roleOur Ads Experience teams build on that foundation by expanding how, where, and how often people earn rewards. We create experiences across commerce (including dining, shopping, and offers), as well as rewarded media and surveys. These experiences bring users back, drive business for our partners, and generate sustainable revenue for Fetch. We grow established verticals and incubate new ones, turning emerging opportunities into rewarding everyday habits.
We’re looking for a Principal Product Manager to lead a portfolio of consumer advertising experiences, combining hands-on product ownership with people management. You’ll grow advertising experiences across dining, shopping, and offers, guide rewarded media and surveys, and identify, incubate, and launch new revenue generating verticals.
You’ll translate customer insights and market opportunities into clear strategies, define early milestones to validate demand and business viability, and scale products that demonstrate product market fit. You’ll directly own strategic initiatives while managing and coaching product managers, strengthening product strategy, judgment, and execution across the team.
You’ll partner closely with Engineering, Design, Data, Marketing, Business, Partners and other stakeholders. You’ll have broad ownership of business outcomes and the opportunity to explore new ways for users to earn, including AI enabled experiences such as agentic commerce.
- Own portfolio strategy and roadmap, balancing user value, partner outcomes, and Fetch’s growth, revenue, and margin goals.
- Identify new business and partnership opportunities through customer insights, market research, addressable market analysis and Fetch’s strategic goals.
- Build new products from idea to launch. Define strategy and validation milestones, test demand and economics, and decide where to invest, iterate, or stop.
- Scale established verticals and promising MVPs, including dining and rewarded surveys, by improving discovery, conversion, engagement, retention, and monetization.
- Shape consumer advertising experiences, including rewarded video, through thoughtful ad placements and interactions that balance user and advertiser needs.
- Manage and coach product managers while staying hands-on with your own initiatives. Set clear expectations, strengthen product judgment, and establish rigor in strategy, planning, and execution.
- Partner with Engineering, Design, and Data to scope and ship products, prioritize within resource constraints, and move quickly through ambiguity.
- Partner with GMs, Sales, Marketing, and Partnerships on commercial goals, partner integrations, and launch plans.
- Define KPIs and use experimentation to guide roadmap priorities and validate user engagement, incremental revenue, and margin impact.
- Align teams and executives through clear strategy documents, investment recommendations, and communication of results, risks, and tradeoffs.
- 8+ years of product management experience, including ownership of revenue generating consumer products.
- 2+ years managing and developing product managers while maintaining hands-on product ownership.
- Experience with consumer advertising and monetization, especially ad and offer experiences within consumer apps or publisher surfaces; 2+ years building ad or offer experiences is strongly preferred.
- Experience launching and scaling new businesses, with strong judgment across product market fit, market sizing, unit economics, and investment priorities.
- Strong execution skills with fluency in using KPIs, experimentation, and customer insights to guide decisions and deliver measurable outcomes.
- Ability to align executives, GMs, and cross-functional teams on strategy and commercial goals, and work directly with partners on integrations and launches.
- Enthusiasm for applying AI to research, prototyping, and analysis, with an understanding of its limitations.
- Nice to have: Experience with rewarded, commerce, loyalty, marketplace, or partnership driven products, or in a scaled technology organization with strong product practices.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
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