Principal Engineer- Product Line Marketing

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Job Description:

Microchip Technology is seeking a Product Line Engineer to join our Memory Products Division (MPD) team. In this critical role, you will define new products, manage product lifecycles, analyze market trends, and drive business growth in the Flash and EEPROM memory product line.

• Define and drive new product development, from concept through launch, including business case development and go-to-market strategy.

• Collaborate with the Marketing Communications team to plan and execute digital marketing, advertising, and social media campaigns.

• Partner with Graphics and Web teams to create engaging web content and environments that educate and drive customer engagement. Work with the Analytics Team to measure effectiveness and improve SEO.

• Develop and maintain business reports and dashboards to track performance and identify growth opportunities.

• Create compelling outbound product collateral, sales training materials, and customer presentations that clearly communicate product positioning, benefits, and differentiation.

• Define and develop technical articles, documentation, web, or video content to promote our products.

• Execute new product introductions and launch plans, including collateral, training, pricing strategy, positioning, and customer support.

• Analyze market segments to identify new opportunities and develop strategic recommendations (e.g. market sizing, key trends, competitive analysis).

• Support Sales with product-specific expertise and competitive positioning for new design opportunities.

• Manage product lifecycles, including launch planning, manufacturing ramp-up, forecasting, and end-of-life (EOL) processes.

Requirements/Qualifications:

Minimum Qualifications:

• Bachelor’s Degree in Electrical, Electronic, or Computer Engineering (or related field).

• 10+ years of product marketing or sales experience in the semiconductor industry.

• Strong understanding of semiconductor business models, manufacturing technologies, and industry challenges.

• Proven ability to translate complex technical concepts into clear, compelling marketing messages.

• Demonstrated ability to analyze and target market segments and execute strategies to drive revenue and growth.

• Excellent written and Verbal communication skills.

• Knowledge-hungry, action-oriented and results-driven.

Preferred Qualifications:

• In-depth knowledge of non-volatile memory technologies (Flash, EEPROM, etc.).

• Experience with data analysis and reporting tools.

• Hands-on experience working with electronics and microcontrollers.

• Familiarity with website development and SEO best practices.

Travel Time:

0% - 25%

Physical Attributes:

Feeling, Hearing, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements:

80% sitting, 10% walking, 10% standing

Pay Range:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below:

Benefits of working at Microchip

The annual base salary range for this position, which could be performed in the US, is $75,000 - $232,000.*

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.