Performance Marketing Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

 As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients' search marketing campaigns. You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote FareHarbor clients’ online direct presence. This is a fantastic opportunity for someone with a foundational understanding of search marketing, data analytics and a desire to learn and grow in the field.

What you’ll do here:

1. Campaign Management & Optimization
• Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
• Assist in the planning, strategy,  execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.
• Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
• Conduct keyword research and create compelling ad copy to drive targeted traffic.
2. Collaboration and Reporting:
• Work closely with senior team members to align search marketing strategies with overall client objectives.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it
• Stay up-to-date with the latest trends and best practices in search marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Proven expertise with Google Ads, Google Analytics, and other relevant tools.
• Exceptional analytical skills with meticulous attention to detail.
• Excellent communication and leadership skills.
• Demonstrated ability to learn and adapt in a rapidly evolving environment.
• 3+ years of professional experience in performance/search marketing.

Preferred Qualifications:

• Strong knowledge of SEO best practices.
• Ability to use Looker Studio or Tableau as a reporting tool
• Ability to query databases (MySQL).
• Experience in working with a portfolio of clients preferred
• Google Ads Certification.

Benefits 

• Medical, dental + vision coverage
• 26 days of PTO + 12 paid holidays
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $66,323 to $99,484, plus 10% bonus potential 

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.