Performance Marketing Specialist

About the Company

Archer Review is a private equity-backed education technology company supporting medical and nursing students in their professional journeys. Our mission is to equip health care learners, educators and leaders with the knowledge, resources and confidence they need to succeed - personally and professionally.

Our fully remote team of educators, clinicians, technologists, creatives and operators support and collaborate one another and share a genuine commitment to making a difference.

Archer Review has been recognized for four consecutive years by Inc. 5000 and for two years by Deloitte Technology Fast 500 as one of the fastest-growing technology companies in the United States. The company also ranks No. 5 on the 2024 Financial Times list and No. 3 on the Inc. Southwest Regionals list for high growth companies.

Our Values

• Excellence: We innovate constantly, adapt with agility, embrace challenges, welcome change, move with intention, and hold ourselves accountable.
• Outcomes: We deliver real outcomes that include measurable progress, skills mastery, and meaningful achievements.
• Empathy: We see the world through the eyes of our learners and partners, meeting them where they are, adapting to their needs, and walking alongside them with compassion and respect.
• Service: We are trusted partners who provide forward-thinking approaches and world-class service.

About the Role

We are looking for a Performance Marketing Specialist who will be at the heart of our growth strategy. This role is designed for someone who loves the blend of creativity and analytics, thrives in paid media platforms, and is eager to test, learn, and scale campaigns that directly drive revenue. You’ll manage our most important performance channels—Meta Ads, TikTok Ads, Google Ads, Reddit Ads—and have the autonomy to experiment with emerging platforms to discover new growth opportunities.

This is not just an execution role—you’ll have the chance to influence strategy, shape how Archer Review shows up in the market, and drive measurable results that fuel the company’s next stage of growth. This is a fully remote individual contributor marketing role, reporting to the Director of Growth Marketing, and is perfect for someone who thrives in a fast-paced, results-driven environment.

The base salary will be $70,000-$75,000, plus a 10% commission plan.

What you'll do

• Channel Ownership: Manage, optimize, and grow campaigns across Meta, TikTok, Google, Reddit, and other experimental platforms, ensuring efficient spend and strong ROI.
• Growth Strategy: Partner with leadership to design and execute acquisition strategies aligned with company goals, audience insights, and budget constraints.
• Creative Collaboration: Work with design and content teams to brief ad creative, test new concepts, and scale what performs.
• Experimentation & Testing: Develop and execute structured A/B testing plans across creative, audiences, ad placements, and landing pages to improve conversion and engagement.
• Data-Driven Optimization: Track and analyze campaign performance at a granular level, adjusting strategy to meet CPA, ROAS, and LTV goals.
• Market Exploration: Stay ahead of industry trends and continuously test emerging platforms, tools, and strategies to keep Archer at the cutting edge of paid media.
• Reporting & Insights: Build clear, actionable reports and dashboards to communicate performance, learnings, and growth opportunities to internal stakeholders.
• Cross-Functional Impact: Collaborate with product, lifecycle, and sales teams to align campaigns with product launches, seasonal pushes, and overall growth initiatives.

About you

• Demonstrable, hands-on experience managing paid media campaigns across at least two of the following: Meta Ads, TikTok Ads, Google Ads, Reddit Ads.
• Proven track record of managing significant budgets and driving measurable results (CPA, ROAS, LTV).
• Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting tools (e.g., Looker Studio, Excel, PowerBI).
• Experience with A/B testing frameworks, audience segmentation, and conversion rate optimization.
• Strong copywriting instincts and creative development skills using Canva or equivalent content and video editing tools. 
• Highly organized, self-starter, comfortable working in a remote and fast-paced environment.

Bonus Points

• Experience in Ed-Tech or Healthcare industries

Our Benefits

• Comprehensive medical, dental and vision insurance for employees and their families
• Flexible & encouraged PTO
• Company HSA contribution of $90/month for eligible plans
• Company-paid life insurance and disability coverage
• 401(k) with company match (100% match on first 3%, 50% match on the next 2%)

Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made, in accordance with the City of Austin Fair Chance Hiring Ordinance.