The role involves creating engaging content for entrepreneurs, optimizing paid advertising channels, and analyzing data for business growth.
About doola
doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters - building and growing their ventures.
About the Role
Performance Marketing Specialist will be responsible for growing, testing, and optimizing doola’s ad campaign funnels on all paid ad channels. They will discover new paid opportunities through ad creatives, targeting, and keyword research to reduce CAC and scale up paid spend with positive ROAS.
Responsiblities
- Achieve Maximum Efficiency and Profitability from Core Paid Channels
- Scale and optimize Google Ads
- Scale and optimize Meta Ads
- Establish High-Volume, Sustainable Lead/Customer Acquisition Funnels
- Increase lead generation from paid channels
- Reduce overall paid CAC
- Validate and Scale New Paid Growth Opportunities
- Discover new paid channel opportunities
Skills and Qualifications
- Expert with Google Ads platform
- Expert with Meta Ads platform
- Data driven and analytical
- Experience in a B2B or e-commerce environment relevant to our industry.
- Proficiency in data visualization and reporting tools (e.g., Google Analytics 4 and Looker Studio) to provide actionable insights.
- Fluent or Native English speaker
Bonus Qualifications
- Experience managing ad spend and optimizing campaigns on additional paid channels such as TikTok, LinkedIn, Twitter(X) and/or YouTube.
- Proficiency in data visualization and reporting tools (e.g., Google Analytics 4 and Looker Studio) to provide actionable insights.
- Experience with advanced analytics, including marketing mix modeling, multi-touch attribution, and Hyros.
Why join us
• Opportunity to work with a dynamic and innovative company at the forefront of the industry.
• Collaborative and supportive team environment with opportunities for growth and development.
• Competitive compensation package with insane opportunity for growth.
Our values and non-values
• Establishing team values is critical. We believe it’s equally essential to identify team non-values. We’re stronger in driving our mission home with both values and non-values taken into account. Note: Our goal in sharing these up front and transparently is to be as straightforward with people as possible. Our goal is not to be combative in our language; it’s to be straightforward.
• Action Item: If you read these values and non-values and get more fired up about working at doola, lets talk: https://www.doola.com/careers/
If you are passionate about helping businesses succeed and thrive, and you possess the skills and experience outlined above, we want to hear from you. Join us at doola and be part of a team dedicated to simplifying the path to business success.
doola is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Google Ads
Google Analytics 4
LinkedIn
Looker Studio
Meta Ads
Tiktok
Twitter
Youtube
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