At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!
The Performance Marketer supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions. Working across marketing initiatives and channels, this role helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making through the application of established frameworks, tools, and best practices.
The Performance Marketer collaborates with stakeholders across Marketing and the broader organization to analyze performance, support audience strategy, improve marketing processes, and enable the efficient collection and reporting of customer and market feedback.
We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.
Major responsibilities include, but are not limited to:
Research Operations and Enablement
- Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
- Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
- Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.
Performance Analysis & Optimization
- Monitor, analyze, and interpret marketing performance data.
- Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
- Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.
Audience Strategy and Intelligence
- Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
- Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
- Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
- Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.
Marketing Enablement and Process innovation
- Contribute to the development, maintenance, and continuous improvement of scalable marketing frameworks, tools, processes, and workflows.
- Use data, stakeholder feedback, and performance insights to identify opportunities to improve efficiency, consistency, and effectiveness across marketing activities.
- Support the creation and maintenance of frameworks, documentation, templates, and best practices that enable more effective marketing execution and decision-making.
Strategic Partnership & Cross-functional collaboration
- Build effective working relationships with stakeholders across Marketing and the broader organization.
- Provide support, recommendations, and expertise within assigned areas of responsibility. Participate in cross-functional initiatives and projects that support organizational goals and improve marketing effectiveness.
- Communicate findings in a clear, compelling manner that helps stakeholders understand opportunities, make informed decisions, and improve marketing effectiveness.
Required Qualifications:
- Bachelor's Degree.
- Strong writing, editing, Excel, and data-analysis abilities.
- Strong brand-development and brand-establishment abilities.
Preferred Qualifications:
- Customer focused.
- Prior experience in higher education or educational technology.
- Proficient in Microsoft Office and Google software.
- Experience leveraging AI-powered tools to support research, data analysis, audience insights, content development, or workflow efficiency.
- Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.
Salary: $62,000 - $72,000/ year.
Exemption status: Exempt
Physical Requirements:
Requires periods of close concentration. The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy/busy environment.
The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.
Benefits
Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, discretionary days. and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.
At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.
The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an equal opportunity compliance program in compliance with the NY Department of Education’s guidance. Portions of the equal opportunity compliance program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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