Manages paid search campaigns across multiple client accounts, including keyword and ad development, promotions, bidding, budgeting, tracking, testing, optimization, feed management, reporting, and performance analysis. Builds client and vendor relationships, troubleshoots campaign issues, develops SEM strategies, and works with Google Ads, Bing Ads, and related marketing platforms. The role requires at least three years of SEM/PPC experience and may be remote with travel up to 15%.
Job Summary
The Paid Search Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices. This is an exempt position.
Responsibilities
- Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals
- Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
- Set up campaigns to include tracking for performance against targets and making optimizations consistently
- Pulling data, performing analysis and preparing weekly reports for clients
- Supports day-to-day communication with team, vendors and clients
- When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
- Recommends testing strategies and optimizations to improve campaign performance
- Troubleshoots issues
- Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals
- Develops relationships with Google and Bing representatives
- Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc.
- Works as a part of a larger media team; participates in team meetings and brainstorms
- Key skills:
- Strong verbal and written communication skills
- Team player attitude
- Self-motivated and likes to learn new tools and technology
Qualifications
- 3+ years related work experience with managing SEM/PPC campaigns on Google and Bing
- Bachelor’s Degree or equivalent work experience
- Strong analytical skills with proficiency in Microsoft Excel
- Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.
Preferences
- Experience with retail or service SEM accounts, agency experience
- Experience working across Performance Max, Demand Gen, and App campaigns
- This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.
Similar Jobs
Retail
Manage and scale paid search programs across Shopping and text ads on Google, Bing, Brave, and emerging platforms. Own feed optimization, product-level testing, granular campaign structures, keyword portfolios, bidding strategies, and performance improvements. Use analytics and experimentation to drive customer acquisition, scalability, and ecommerce growth while coordinating multiple priorities and projects.
Top Skills:
Bing AdsGoogle AdsGoogle Ads EditorGoogle Ads ScriptsGoogle Merchant CenterGoogle SheetsLookerMarinExcelSa360SkaiSQL
eCommerce • Retail • Software • Automation
Own paid search execution and strategy across Google, Microsoft, ChatGPT, and app advertising channels. Manage campaign structure, bidding, budgets, testing, forecasting, reporting, and incrementality measurement. Lead expansion into AI advertising platforms, optimize online offer locks and kiosk visits, and collaborate with web, creative, and SEO teams. The role requires hands-on channel ownership, advanced conversion tracking, experimentation, and data-driven investment decisions.
Top Skills:
Ai MaxApple Search AdsChatgpt AdsFunnel.IoGa4Google AdsGoogle App CampaignsHausLookerMicrosoft AdsSQL
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
Manage paid search accounts by translating client goals into channel plans, budgets, targeting, measurement, and testing roadmaps. Lead campaign execution, pacing, optimization, QA, tracking validation, and reporting across Google Ads and related platforms. Deliver performance narratives and business recaps, convert data into actionable recommendations, coordinate internal and external partners, and identify opportunities to improve campaign and client outcomes.
Top Skills:
Google AdsGoogle Ads EditorGoogle AnalyticsMicrosoft AdsSa360
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
