Paid Media Strategist

Key Responsibilities

• Client Management & Relationship Building
• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
• Build strong, trust-based relationships with clients to support retention and upsell opportunities.
• Lead client meetings, communicating insights, results, and recommendations clearly.
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.


• Strategic Oversight & Leadership
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
• Provide guidance, mentorship, or training to less experienced team members.
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
• May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development


• Ad Account Management
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
• In some cases, provide execution support to Leads on more complex accounts.
• Independently manage the execution alongside client management for smaller clients.
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
• If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.

What You'll Need:

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).
• At least 2 years of client-facing or customer service experience. ●
• Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
• Demonstrated ability to manage complex campaigns and meet performance goals independently.


• Skills & Attributes
• Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles.
• Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.
• Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.
• Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.
• Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.
• Proven Success: History of driving client results through strong ROI, upsells, and account growth.

What We Offer:

• Annual Salary between $63,300- $90,000 DOE
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Winter Closure from December 25th, 2025 to January 1st, 2026.
•  4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire