Outbound Sales Development Representative, Strategic Accounts

We're growing quickly, and we're looking for a driven, intellectually curious, and professionally persistent Strategic Accounts SDR to join our team and focus on breaking into net-new enterprise accounts.

Breaking into net-new enterprise accounts requires a different motion than traditional outbound — it takes time, research, and a coordinated strategy that a closing AE simply can't own alone. This role exists to build the top of the funnel for our most important prospects: identifying the right stakeholders, creating the first meaningful touchpoints, and generating qualified pipeline in accounts that could become some of our largest customers.

• Deep account research before outreach — build org charts, identify key stakeholders across multiple levels and functions, and track trigger events (earnings calls, leadership changes, press releases, industry shifts) to find the right moment and angle to engage
• Craft highly personalized, custom outreach — sequences are tailored to each stakeholder and account, not templated; a single email may reference a specific company announcement or strategic initiative relevant to that contact
• Multi-thread into accounts — engage multiple stakeholders simultaneously rather than pursuing a single contact, and leverage internal resources like executive sponsors, events, and other channels to open doors and build familiarity across the organization over time
• Partner closely with a Strategic/Enterprise AE — work in a true team structure, collaborating regularly on account strategy, prioritization, and how to position conversations with prospects
• Drive toward pipeline, not just activity — success is measured by S2 [qualified] pipeline generated, with an emphasis on quality over volume and an understanding that breaking into a single account can take months

• S2 opportunities generated across assigned accounts
• Account penetration — number of meaningful threads opened within priority accounts
• Quality and conversion rate of outbound activity, not raw volume

• PR or communications experience (strongly preferred) — understands how to craft a narrative, read the media landscape, and engage with sophisticated buyers who are often PR-savvy themselves
• Facility with technology — comfortable picking up new tools quickly (Gmail, Salesforce, Sales Navigator, Outreach, Nooks etc.) without heavy hand-holding
• Self-starter — has a track record of taking something on independently and excelling at it, whether that's a sport, instrument, leadership role, or extracurricular
• Coachable — actively seeks feedback, applies it quickly, and doesn't get defensive
• Passion and curiosity — gets genuinely excited about new ideas, industries, and problems; brings energy to conversations that prospects can feel
• Professionally persistent — knows how to stay in front of a prospect without burning the relationship; finds creative ways back in when doors close
• Fearless — comfortable reaching out to senior executives, navigating ambiguity, and trying approaches that don't have a guaranteed outcome
• High emotional intelligence — reads people well, adapts their communication style, and knows when to push and when to pull back
• Strong research skills — naturally curious and thorough; can synthesize information from multiple sources into a clear, actionable point of view
• Leadership and ability to manage up — takes ownership of their accounts, proactively communicates with their AE and manager, and isn't waiting to be told what to do next
• Alignment with Muck Rack's core values: Customer Devotion, Resilience, Transparency, Ownership
• Proactively incorporates AI tools into day-to-day work to improve productivity and accelerate delivery

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• Intro call with a member of our Talent Team
• A video interview with the Hiring Manager 
• Live working session
• Panel interviews with executive team members
• 30-minute Bar Raiser

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

In the US, the base salary for this role is $29.25 an hour, with $80,840+ in OTE. Note that we typically build 1-3 quarters of ramp time with lower goals and thus lower earnings from commissions. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.