The role involves various marketing responsibilities and tasks, though specific duties are not detailed in the job description.
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Lead lifecycle strategy for Upstart's Personal and Small Dollar Loans, manage a team of Lifecycle Marketers, design and optimize customer journeys using segmentation, experimentation, personalization and AI, partner cross-functionally, forecast revenue, analyze funnel performance, and improve lifecycle operations and orchestration at scale.
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Ai-Enabled Marketing ToolsAi-Powered DecisioningCustomer Data Platforms (Cdp)Enterprise Marketing Automation PlatformsExperimentation Frameworks
Artificial Intelligence • Fintech • Machine Learning • Social Impact • Software
Own strategy and performance of multi-channel lifecycle programs for prior personal loan applicants (email, SMS, push, ringless voicemail). Design, launch, and optimize journeys to increase re-engagement, funded loans, and revenue. Analyze funnel performance, test segmentation and AI decisioning, and build scalable campaigns in Iterable with cross-functional partners.
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Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.
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