The Marketing Strategist leads strategic planning for clients, focusing on building relationships, executing marketing strategies, and ensuring client satisfaction and retention across the customer lifecycle.
SmartBug Media is the full-service digital agency of choice for organizations looking to
create resilient growth across the entire customer lifecycle, with a strong focus on the
HubSpot ecosystem. From marketing to sales, revenue operations to customer success,
and e-commerce to integration, SmartBug combines sound strategies and technology with
top talent to help clients set the course for continued success. Recognized globally,
we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won
numerous Comparably awards for our culture and leadership. We're not just HubSpot's
highest-rated partner worldwide but also a two-time HubSpot North American
Partner of the Year and proud Elite Partner. SmartBug is also a proud Google
Premier Partner.
The Marketing Strategist will report to the Sr. Director, Client Operations and act as the
strategic account lead, working with client executives to define goals and develop
strategies that will achieve them. You are responsible for translating customer goals and
needs into strategic plans that span the customer lifecycle, while closely monitoring
performance and client health. You are the face of SmartBug and the first impression of
the company to our customers, you should be adept at building relationships and trust
with senior-level clients.
To succeed in this role, you must be an engaged professional with unwavering
requirements for providing an incredible customer experience, including strong client
communication and impactful client results.
Client Success
○ Build and maintain strong relationships with clients; comfortability
interacting with C-Suite executives
○ Lead the discovery and onboarding process for new clients and have a
strong understanding of client goals, objectives and challenges
○ Create the top-level strategy for your clients, working with other
departments to have those strategies expanded and implemented—you
drive the strategy with the client
○ Act as the main point of contact and the face of SmartBug for your clients
○ Address client feedback and concerns promptly
○ Ensure your clients see SmartBug as an indispensable partner in their
growth, and that each receives a 5-star customer experience as measured
by being the highest-rated partner on the HubSpot partner directory—your
clients should be happy to be a reference
○ Deliver consistent, world-class quality across all customer lifecycle
strategies and implementations (marketing, sales, customer success,
operations)
○ Have a strong understanding of strategic opportunities to expand retainer
scope; identify and recommend additional and complementary services to
help meet client needs and goals; provide scoping, quotes and strategic
direction for implementation
○ Develop a deep understanding of clients' businesses, industries, and
market challenges to tailor lifecycle strategies that effectively address their
specific needs and drive mutual success
○ Stay informed about the latest industry trends, market developments,
competitive landscape, and HubSpot’s competitive position to ensure the
clients’ strategies remain cutting-edge and effective
○ You are responsible for being an expert in your clients’ industry such that
they see you as a peer and trusted advisor
Strategy Development and Execution
○ Develop value-based goals for our clients across the customer lifecycle
○ Understanding of demand generation, sales and CRM, and customer
success strategies and tactics listed below including the ability to identify
gaps in the customer’s strategy, and oversee the development and
execution of tailored customer strategies to meet client goals, enhance
client satisfaction, and drive revenue growth
Demand Generation: Ideal customer profiles, buyer
personas, inbound marketing, content marketing and
syndication, conversion rate optimization, event marketing,
social media, conversational marketing, influencer
marketing, account-based marketing, lead nurturing, paid
media; all features within HubSpot Marketing Hub and
Content Hub—not just inbound marketing and/or HubSpot
methodology
Sales and CRM: Product knowledge, building rapport,
analyzing customer needs, communicating with different
buyer personas, contact management, account-based
marketing and selling, sequences, lead qualification, lead
routing, pipeline management, pipeline automation, handling
objections, prospecting, competitive analysis, presentation
and sales training; all features within HubSpot CRM
Customer Success: Establishing strong customer
relationships, customer acquisition strategies, customer
retention strategies, customer onboarding, customer loyalty,
customer health metrics, customer feedback surveys, cross-
sell and upsell strategies, customer lifetime value, service
and support analytics; all features within HubSpot Service
Hub
○ Develop full customer lifecycle strategy for clients that meets their stated
business goals—demonstrating ROI for your clients should be your North
Star
○ Understanding of third-party tools and how they integrate with HubSpot for
the purposes of recommending strategies
○ Understand how to optimize client’s HubSpot instances as well as execute
the technology strategy in HubSpot
○ Work with creatives to create and curate sales collateral, presentations,
and other content pieces to support your clients’ sales processes
Reporting and Analytics
○ Regularly assess and report on the impact of sales enablement and
operations efforts—remember, ROI is the North Star
○ Use insights to optimize strategies and improve results
○ Provide monthly reports, quarterly business reviews (QBRs), and
additional strategic recommendations based on a strong understanding of
performance data
Leadership
○ Directly manage and develop 1-2 Marketing Specialists—you are
responsible for their performance and their development
Delivery Process
○ Monitor and manage campaign budgets and scope
○ Track and meet effective billing rate (EBR) goals
○ Work with internal SmartBug team to ensure quality work is delivered to
clients
○ Ensure you create and follow processes that result in differentiated client
results and quality
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital strategy.
- Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus
- Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
- Proven ability to lead and direct a team of professionals working on client accounts.
- Experience in setting and achieving annual and quarterly goals for clients.
- Demonstrated ability to build and maintain a positive and productive team spirit.
- Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
- Strong interpersonal skills and the ability to inspire and motivate a team.
- Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
- Exceptional communication and presentation skills.
- High level of organization, attention to detail, and the ability to manage multiple
- priorities.
- Strong problem-solving capabilities and the ability to navigate complex challenges.
- High level of integrity, work ethic, and professionalism.
- Passion for client success and a commitment to delivering outstanding results.
- Experience working remotely in similar roles is strongly preferred.
- HubSpot essential certifications.
Top Skills
Hubspot Crm
Hubspot Marketing Hub
Hubspot Service Hub
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