Develops and executes integrated marketing campaigns for faith formation products and news initiatives across email, paid media, social, content, print, and other channels. Creates audience-focused messaging, manages campaign deliverables, timelines, and budgets, coordinates creative and cross-functional teams, supports lead generation and product launches, and evaluates campaign performance to recommend improvements.
Job Summary
The Marketing Campaign Strategist develops and executes integrated marketing campaigns that increase awareness, generate qualified leads, and support engagement, adoption, and retention of OSV's faith formation products and solutions serving Catholic schools, parishes, and dioceses.
As a member of the Storytelling (STORY) Pod within OSV's Marketing and Design team, the strategist works alongside fellow Marketing Campaign Strategists, a Digital Engagement Strategist, and a Content Marketing Specialist. The role also collaborates with Marketing Operations, Creative, Product Management, and Sales to deliver coordinated marketing initiatives.
Reporting to the Lead Marketing Campaign Strategist, this position manages assigned campaigns within an established annual marketing calendar and defined workflows, contributing audience insights, messaging strategies, channel recommendations, and performance improvements.
The position primarily supports OSV's Parish & School Faith Formation portfolio, including textbooks, digital curriculum, and sacrament preparation programs. The strategist also serves as the primary Marketing point of contact for OSV News, supporting assigned initiatives aligned with departmental priorities.
Essential Job Functions
- Develop and execute integrated marketing campaigns for OSV's Parish & School Faith Formation products and assigned OSV News initiatives.
- Plan and coordinate marketing activities across email, paid media, social media, content marketing, print, and other appropriate channels.
- Develop audience-focused campaign messaging that communicates product value, addresses customer needs, and encourages engagement and conversion.
- Manage assigned campaign plans, deliverables, timelines, and budgets in alignment with established marketing workflows and the annual marketing calendar.
- Collaborate with STORY Pod teammates and partners across Marketing Operations, Creative, Product Management, and Sales to support campaign planning and execution.
- Coordinate creative deliverables with the Creative Pod to ensure consistent messaging, visual identity, and brand alignment.
- Support lead generation, customer engagement, product adoption, and retention initiatives for assigned product portfolios.
- Partner with the Marketing Intelligence Analyst to review campaign performance, interpret results, and recommend improvements to messaging, channels, and tactics.
- Support product launches, new resource introductions, curriculum updates, and seasonal marketing initiatives.
- Serve as the primary Marketing point of contact for OSV News, coordinating assigned marketing activities within established plans and departmental priorities.
- Perform additional responsibilities in support of departmental and organizational priorities as needed.
Experience & Requirements
- 3–5 years of experience in marketing, communications, content strategy, journalism, or a related field, including experience planning, coordinating, or executing audience-focused campaigns or communications initiatives.
- Demonstrated ability to coordinate messaging and activities across multiple marketing or communications channels, such as email, digital platforms, social media, content, print, or events.
- Ability to translate audience insights and organizational objectives into compelling messaging, actionable campaign plans, and coordinated communications.
- Experience managing projects, deliverables, timelines, and collaboration across internal teams or external partners.
- Ability to evaluate engagement, campaign, or communications performance and use insights to recommend improvements.
- Strong writing and storytelling experience, with the ability to tailor messaging to different audiences and communication channels.
- Experience in B2B marketing, education, publishing, product marketing, or mission-driven organizations preferred.
- Experience supporting lead generation, customer engagement, product launches, or other measurable marketing initiatives preferred.
- Familiarity with Catholic schools, parish faith formation, or diocesan ministry preferred.
- Experience with marketing automation or email marketing systems preferred.
Skills & Abilities
- Understanding of integrated marketing principles and how multiple channels work together to achieve campaign objectives.
- Excellent written and verbal communication skills, including the ability to develop clear, compelling, audience-focused messaging.
- Strong organizational, project management, and time management skills.
- Ability to manage assigned campaigns and deliverables independently within established workflows and timelines.
- Analytical thinking and the ability to apply performance insights to marketing recommendations.
- Strong collaboration and interpersonal skills, with the ability to work effectively across specialized marketing teams and organizational functions.
- Creative thinking, sound judgment, and an understanding of audience needs and motivations.
- Familiarity with creative development tools, AI-assisted marketing applications, and digital marketing platforms.
- Adaptability and willingness to learn new products, audiences, tools, and marketing approaches.
- Commitment to supporting OSV's mission and serving the needs of Catholic educators, parishes, and ministry leaders.
Education
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred. Equivalent education and relevant professional experience will be considered.
Working Environment
- This position is part of OSV's collaborative Marketing and Design team and follows established campaign planning processes, annual marketing priorities, and team workflows.
- Incumbent will be working in an office environment.
- Hybrid position based in Huntington, Indiana if located in Indiana.
- Remote consideration may be available based on location.
- Occasional travel required.
Compensation
- OSV recognizes that its employees work in many different states and therefore may be affected by different laws. It is OSV's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.
- Compensation offered is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.
(Note: These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.)
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