Develops and executes integrated marketing strategies for faith formation products and services. Leads multi-channel campaigns, creates audience-focused messaging, conducts market research, supports product launches and lead generation, and analyzes campaign performance. Manages retention and cross-sell initiatives while collaborating with product management, sales, creative, digital marketing, and customer experience teams. Serves as the marketing liaison for assigned product lines and supports strategic marketing projects.
Position Summary
Join a mission-driven team helping Catholic schools, parishes, and dioceses strengthen faith formation. The Marketing Specialist is responsible for developing and executing integrated marketing strategies that drive awareness, engagement, lead generation, and retention for OSV faith formation products and services. This role partners closely with Product Management, Sales, Creative Services, Digital Marketing, and Customer Experience teams to deliver measurable business results while advancing the mission of the Church.
- Develop and execute annual marketing plans for faith formation products and services.
- Lead multi-channel campaigns across email, digital advertising, social media, web, print, and events.
- Create compelling messaging and positioning that resonates with Catholic educators, catechists, parish leaders, and diocesan audiences.
- Conduct customer research, market analysis, surveys, interviews, and competitive assessments to identify growth opportunities.
- Partner with Product Management and Sales to support product launches, promotions, and customer engagement initiatives.
- Coordinate creative assets and content with internal creative teams and external partners.
- Support lead generation and nurturing activities through CRM and marketing automation tools.
- Analyze campaign performance and provide recommendations to improve conversion, retention, and customer satisfaction.
- Develop and maintain customer retention and cross-sell marketing initiatives.
- Serve as the primary marketing liaison for assigned faith formation product lines and related ministries.
- Support organizational marketing priorities, including strategic projects assigned by marketing leadership.
- Perform other duties as assigned.
- 3+ years of marketing experience with demonstrated success in campaign development and execution.
- Experience in education, publishing, nonprofit, ministry, or mission-driven organizations preferred.
- Strong understanding of content marketing, email marketing, lead generation, and digital marketing channels.
- Experience using CRM and marketing technology platforms.
- Demonstrated project management and organizational skills.
- Knowledge of Catholic education, parish ministry, or faith formation audiences preferred.
- Strong written and verbal communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Creative storyteller with strong audience empathy.
- Ability to manage multiple projects and meet deadlines.
- Commitment to OSV’s mission and values.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred; equivalent work experience considered.
- Remote consideration may be available based on location.
- Occasional travel required.
- Hybrid position based in Huntington, Indiana if located in Indiana.
Compensation
- OSV recognizes that its employees work in many different states and therefore may be affected by different laws. It is OSV's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.
- Compensation offered is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background.
(Note: These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.)
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