Marketing Reporting Analyst

General Purpose

The Marketing Reporting Analyst is responsible for gathering, organizing, and interpreting marketing data from multiple channels (paid search, social, email, display, etc.) to evaluate campaign effectiveness, forecast trends, and support budget allocation decisions.  The position handles all customer surveys and insights for the organization. This position could be based out of any of Alpine Bank’s locations, pending available space.

Essential Duties/Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Responsible for developing executive reporting and deeper level reporting for the company and the marketing department.
• Monitors and forecasts marketing performance in all PESO stages, allowing lifecycle stage reporting to educate and inform on performance level of marketing efforts.
• Identifies trends and correlated data early in a marketing campaign process to ensure strategic goals are met.
• Builds and maintains dashboards in Power BI, Looker Studio, or other contemporary reporting systems.
• Supports budget allocation decisions by modeling expected ROI within the funnel reporting process.
• Designs, develops, implements, analyzes, and reports the annual customer loyalty survey, distributing results to Management.
• Designs, develops, implements, analyzes, and reports the monthly customer onboarding survey, distributing results to Management.
• Develops market position reports for the company and its operating units as requested. 
• Performs special studies and develops data and information, assessment and recommendations as requested. 
• Collaborates with the Marketing team in developing campaigns and promotions.
• Regular and reliable on-site attendance is required as an essential function of this position.
• Performs other duties as assigned. 

Employees are held accountable for all duties of this job. 

Job Qualifications

Knowledge, Skills, and Ability:

• Deep understanding of event causing relative data and highly correlated leading indicators to determine success early in a marketing campaign process.
• Ability to communicate and collaborate with team members to ensure superior results and team success.
• Ability to implement new ideas or potential solutions without prompting.
• Skill in identifying problems and using logic, judgment, and data to solve problems most desirable for the company.
• Understanding how to identify problems and willingness to make recommendations to address them.  
• Effectively managing one’s time and resources to ensure that work is completed efficiently.
• Good critical thinking and analytical skills.

Education or Formal Training:

• A bachelor’s degree in Marketing Research, Data Analytics or MIS preferred.  
• Possession of, or ability to obtain a valid Colorado Driver’s License required.

Experience:

• A minimum of two years of experience providing data analysis to an organization, work within a banking environment is preferred. 
• An equivalent combination of education and experience may be substituted. 

Working Conditions

Working Environment:

This job operates in a professional office environment. After successful training in the role, the role allows for a hybrid schedule to include remote work and in office. In-office attendance requires a minimum of three (3) days per week.  This arrangement can be modified at any time, at management discretion.  This role routinely uses standard office equipment such as computers, phones, and multifunction printers. Occasional travel may be required.

Physical Activities:

These are representative of those which must be met to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. This is largely a sedentary role. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Employee may have to lift up to 25 pounds.     

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. 

Starting Range of Pay is from $67,184 - $78,624, annually, depending on experience. 

For an overview of our employee benefits please visit: Alpine Bank Careers Page  

Position anticipated to close October 31, 2026, or until filled.