Marketing Programs Lead

Position Summary

Arcesium is seeking a talented and highly motivated Marketing Programs Lead to join our Account-Based Marketing (ABM) team within Client and Partner Development. In this role, you will play a critical part in designing, executing, and optimizing scalable ABM programs that support revenue growth and deepen engagement across priority accounts. You will work cross-functionally with Sales, Marketing Operations, and Product and Corporate Marketing to deliver data-driven, end-to-end ABM programs that accelerate deal cycles and strengthen pipeline performance.

Responsibilities

• Own and execute global ABM programs and playbooks for one or two of our target segments managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization.
• Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle.
• Partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration.
• Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data, insights, and best-practice guidance that support opportunity creation and progression.
• Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance and effectiveness, and overall channel impact.
• Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging that align with Arcesium’s value proposition, sales initiatives, and broader ABM strategy.

Qualifications

• At least 6 years of ABM and demand generation experience, preferably within technology, financial services, or fintech environments.
• Strong understanding of account-based marketing principles and best practices including account segmentation, personalization, and multi-channel orchestration.
• Expertise in managing events and digital marketing programs overseeing the full lifecycle from strategic planning through execution and post-campaign analysis.
• Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools.
• Data-driven mindset with the ability to analyze campaign performance and optimize results.
• Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives, collaborate cross-functionally, and consistently meet deadlines.
• An unwavering attention to detail, paired with a high standard for quality and execution.

The expected annual base salary for this position is $135,000 - $155,000. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Remote eligible states include: CA, CT, DE, FL, GA, IL, MA, MN, NJ, NY, NC, OH, PA, TX, VT, WA

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