About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
Marketing Operations Program Manager
We are seeking a Marketing Operations Program Manager to join our Marketing Operations team. In this role, you will drive the operational backbone of our marketing strategy—connecting data, systems, and processes to enable efficient execution and informed decision-making. You will operationalize key frameworks such as ICP and Marketing Qualified Accounts (MQA), lead cross-functional initiatives, and scale the processes that power a high-performing, account-centric marketing organization.
You Will:- Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy
- Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS
- Support the evolution from lead-based to account- and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense
- Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)
- Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion
- Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk
- 5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS
- Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)
- Proven ability to lead complex, cross-functional initiatives end-to-end
- Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense
- The ability to navigate the organization and influence priority calls using clear, data-backed evidence.
- A knack for solving ambiguity and creating structure where the path forward isn't always clear.
- Experience building or scaling account-based marketing or MQA frameworks
- Background in marketing analytics, RevOps, or GTM strategy
- Experience improving marketing data governance and quality
- Familiarity with project management tools such as Asana
- Deep technical familiarity with Marketo, Salesforce, and 6Sense.
- Experience with Asana for enterprise-level process design.
Salary Range
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Top Skills
Ping Identity Denver, Colorado, USA Office
Our Denver office is in the heart of downtown surrounded by bars, restaurants and hotels. Our central location allows for an easy commute via light rail or many bus stops.
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