Marketing Operations Manager

The Company:

Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee with offices in Sydney and London.

The Role:

The Marketing Operations Manager at Marigold is a hands-on role focused on executing marketing campaigns, owning core marketing systems, building automation, and measuring performance across the full funnel. This role operates primarily in HubSpot, where campaigns, email programs, paid campaign support, landing pages, forms, workflows, and sequences are built and optimized.

This role also owns the marketing technology stack, including Goldcast, Marigold’s webinar platform, and leads the strategy and execution of email marketing programs in close partnership with the content team.

You will execute email, social, paid, and event follow-up campaigns; develop landing pages and forms; upload and manage event lead lists; build smart nurture and follow-up sequences; and deliver influence and attribution reporting that shows how marketing contributes to MQOs, SQOs, pipeline, and revenue. While this role does not configure Salesforce, it partners closely with Revenue Operations (RevOps) to ensure HubSpot data flows correctly and supports accurate reporting.

What You’ll Do:

• Own end-to-end campaign execution and automation in HubSpot, including email, social, paid campaign support, landing pages, forms, workflows, sequences, and lifecycle programs.

• Build and manage marketing automation and funnel operations, including lead nurture, re-engagement, lifecycle workflows, and event-based follow-up programs that support MQO → SQO progression.

• Own and manage Marigold’s marketing technology stack, ensuring tools are configured, integrated, and used effectively to support campaign execution and reporting

• Oversee event and third-party lead operations, including list ingestion, normalization, consent management, lifecycle staging, segmentation, and campaign attribution for webinars, tradeshows, and events.

• Own Marigold’s webinar platform (Goldcast), including system setup, integrations, and ongoing operational management

• Create and manage webinar landing pages, registration flows, forms, and confirmation/follow-up emails

• Support the execution of live and on-demand webinar events, including audience setup, data capture, and post-event workflows

• Own the strategy and execution of Marigold’s email marketing programs across the funnel, including newsletters, nurtures, event follow-up, and lifecycle campaigns

• Partner closely with the content team to operationalize messaging, campaigns, and editorial plans into scalable email programs

• Ensure email programs are properly segmented, personalized, tested, and optimized for engagement and conversion

• Lead landing page and form strategy, including progressive profiling, routing logic, and A/B testing across emails, forms, pages, and CTAs to improve engagement and conversion performance.

• Deliver influence, attribution, and performance reporting through Hubspot that connects campaigns, paid efforts, events, and sequences to engagement, MQOs, SQOs, pipeline, and revenue; build and maintain dashboards and KPIs.

• Own data hygiene, governance, and compliance, including database health, deduplication, consent management, lifecycle accuracy, deliverability, and annual cleanup processes.

• Partner closely with RevOps to ensure HubSpot–CRM integration health, accurate data sync, lifecycle mappings, attribution logic, and ongoing audits of workflows, tracking, and reporting.

Ideal Qualifications:

• 2–4 years of hands-on experience executing B2B marketing campaigns, with the ability to manage multiple campaigns simultaneously and strong attention to detail.

• Strong working experience in HubSpot Marketing Hub, including email, workflows, landing pages, forms, lists, sequences, and reporting.

• Experience supporting paid marketing campaigns through landing page creation, form setup, tracking, analysis, and post-campaign optimization.

• Experience uploading, managing, and normalizing event and third-party lead lists, including consent handling and lifecycle staging.

• Proven experience building nurture and follow-up programs to move MQOs through to SQOs.

• Strong analytical skills with experience in influence and attribution reporting, as well as implementing data hygiene and email consent management processes.

Nice to Have:

• Experience partnering with RevOps or Sales Ops teams, with a solid understanding of core CRM concepts such as lifecycle stages, lead flow, and attribution (without serving as a CRM administrator).

• Experience supporting event, webinar, or field marketing programs, with familiarity using tools like Google Analytics, conversion tracking, or BI tools to measure performance.

• HubSpot certifications (Marketing Hub, Sales Hub, Inbound) preferred or strongly valued.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, California, Florida, Georgia, Michigan, New York, North Carolina, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation:

The base salary range for this role is $80,000 - $110,000 annually.

The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.

Benefits:

• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance

• Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

• Paid Volunteer Time

• 401k plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events including paid parental leave