This role manages marketing operations, optimizing technology stacks, analyzing campaign performance, and supporting ABM programs, ensuring data accuracy and effective sales handoff.
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the Role
This role is the operational backbone of our demand and pipeline engine. Your job is to make sure our GTM teams can execute campaigns and ABM programs with confidence, BDRs are able to take action on the marketing activity coming inbound, and that leadership can trust what the data says about performance. That means owning the systems, the process, and the reporting that connect Marketing activity to pipeline outcomes.
You’ll sit at the intersection of Demand Gen, RevOps, Sales, and CS, and you’ll be responsible for keeping the “engine room” running smoothly: clean data, tight handoffs, consistent tagging and tracking, and dashboards that tell the truth. When the team wants to move faster, scale ABM, or diagnose a funnel issue, you’re the person who makes it possible without creating chaos.
Job Location
The candidate selected for this opportunity must reside near one of the following locations:
Hybrid (in-office 3 days per week)
- Austin, TX
Remote
- Raleigh, NC
- Nashville, TN
- Toronto, Canada
Responsibilities
- Marketing Systems & Automation
- Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow.
- Partner with RevOps to improve workflows between marketing and sales.
- Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance.
- Analyze campaign performance and share actionable insights to guide the Demand Generation team
- Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success
- Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns.
- Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency.
- Develop scalable campaign processes, documentation, and SLAs that create consistency across the team.
- Help DG QA programs and campaigns they execute on
- Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns.
- Build for scale rather than "band-aids," acting as a trainer to empower the broader team
Performance & Insights
ABM Strategy & Execution
Process Design & Governance
Campaign & Program Operations
Enablement
Requirements
- 3-5 years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS.
- Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus.
- Experience designing and supporting ABM programs that bridge marketing and sales.
- Solid understanding of lead management, marketing funnel metrics, and attribution
- Familiarity with intent data platforms and multi-touch attribution models.
- Proven ability to design and scale processes across global marketing teams.
- Excellent communicator who can translate data into business narratives.
- Self-starter who thrives in fast-paced, collaborative, and remote environments.
Benefits
- Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
- Annual Stipends: Dedicated funds for your professional development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
- Premium Tools: The latest Apple hardware to empower you to do your best work.
- Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
Top Skills
Hubspot
Outreach
Salesforce
Similar Jobs
Fintech • Payments • Financial Services
As a Senior Marketing Operations Manager, you will manage the CRM ecosystem, ensure system integration, improve workflows, and enhance data quality to support marketing growth.
Top Skills:
6SenseHubspotSalesforce
Big Data
The Marketing Operations Manager is responsible for optimizing systems, processes, and data for effective marketing execution and performance. They focus on technology, data quality, process optimization, and partnership with sales and marketing teams to ensure accurate campaign execution and performance measurement.
Top Skills:
DriftHubspotLinkedin Sales NavigatorProject Management ToolsSalesforceSalesforce Account EngagementSeismicSplash By CventWordpress
Financial Services
The Marketing Operations Manager will execute and optimize marketing campaigns using Marketo or HubSpot, manage data workflows, and provide insights through performance reporting. Collaboration with Demand Generation and Lifecycle Marketing teams is essential to ensure campaign effectiveness.
Top Skills:
AsanaChili PiperHubspotJIRALeandataMarketoOutreachRevsureSalesforce
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
