About Keyfactor
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Marketing Operations, Lead
Location: United States; Remote, EST or CST
Experience: Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
About the Position
As the Marketing Operations Lead, you will be a key driver of success for our Marketing team. In this role, you will lead the charge in streamlining marketing processes, leveraging cutting-edge technologies, and managing business-critical data strategies to fuel pipeline and revenue growth. As a player-coach, you are equally adept at rolling up your sleeves to tackle hands-on challenges and mentoring others to excel.
We’re seeking a candidate with proven experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $150M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes.
Applicants must hold US citizenship or US permanent resident status.
Responsibilities
- Develop and Execute Marketing Ops Strategy: Lead the creation and execution of comprehensive ops marketing plans to support business growth and revenue objectives.
- Oversee and optimize core marketing platforms including HubSpot, Salesforce, 6sense, Dreamdata, and Qualified
- Manage and oversee data automation, enrichment, and engagement tools to ensure we have current and actionable data for our teams
- Evaluate, recommend, and implement new tools as needed to improve efficiency, enhance campaign performance, and build a culture of continuous improvement
- Reimagine and maintain our tracking framework across all digital touchpoints—including UTMs, custom events, and pixels—to ensure complete and accurate data capture
- Collaborate with web and digital teams to implement and troubleshoot tracking strategies, leveraging foundational knowledge of site structure and tagging
- Enhance our marketing attribution strategy by evaluating and applying various attribution models. Ensure we optimize the use of Dreamdata and UTM parameters to deliver clear, actionable insights into campaign performance.
- Develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Field, Customer, Corporate, etc).
- Drive data governance strategy and manage regular hygiene processes to ensure high-quality, reliable data for segmentation, reporting, and targeting
- Act as a key strategic advisor across the marketing organization on systems, data, and reporting best practices
- Team Collaboration and Leadership: Mentor junior team members and working with cross-functional teams to drive project success.
Skills and Qualification
- 7–9 years of marketing operations experience in a B2B SaaS environment, ideally within high-growth or cybersecurity-focused companies
- Advanced proficiency with HubSpot and Salesforce, including campaign reporting, lead routing, and lifecycle automation
- Deep experience working with 6sense for segmentation, intent data, and campaign activation
- Familiarity with Domo, Dreamdata, PathFactory, Asana, Google Analytics, and Google Tag Manager for performance tracking and reporting
- Strong understanding of GDPR, CCPA, and other global data privacy regulations and how they apply to marketing systems and processes
- Experience working alongside (or as part of) a marketing team and understanding the end-to-end of building and measuring integrated marketing campaigns.
- Exceptional communication and project management skills with the ability to align cross-functional stakeholders and drive initiatives forward
- Data-driven mindset with the ability to interpret complex data sets and turn insights into actionable strategies
- Strong sense of ownership—you identify gaps, build solutions, and continuously optimize processes without waiting for direction
- Passion for marketing operations and emerging technologies, with a drive to stay current on trends and bring innovation into the organization
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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