Marketing Generalist

CyberSheath Services International LLC is a rapidly growing Managed Services Provider primarily focused on providing Cybersecurity services to the Defense Industrial Base (DIB). We are excited to be expanding our staff due to our growth and are looking to add a Marketing Generalist to our team!  

CyberSheath integrates compliance and threat mitigation efforts and eliminates redundant security practices that don’t improve and, in fact, may weaken an organization’s security posture. Our professionals tell clients where to stop spending, where to invest, and how to take what they are already doing and integrate it in a way that delivers improved security.   

Successful candidates for CyberSheath are self-motivated, think out of the box, work, and solve issues independently. Additionally, our most successful people are self-starters and willing to put on many hats in order to succeed. CyberSheath is fast-growing and seeks candidates who want to be part of our upward trajectory.  

Job Overview 

We are seeking a data-driven Marketing Generalist who can balance creativity with analytics. This role combines content creation, social media management, lead generation, and email marketing with a strong emphasis on measuring, reporting, and optimizing performance. The right candidate will be just as comfortable analyzing campaign metrics and ROI as they are drafting content or scheduling social posts. 

Responsibilities 

• Develop and execute integrated marketing campaigns across digital, social, email, and content channels with a clear focus on lead generation and measurable results. 

• Create, edit, and distribute content (social posts, newsletters, blogs, case studies, videos, email campaigns) that supports demand generation goals. 

• Manage and grow the company’s LinkedIn presence, including organic and paid campaigns; track KPIs such as impressions, CTR, conversions, and cost per lead. 

• Ability to plan, create, and manage webinars and podcasts from start to finish. 

• Plan, execute, and analyze email marketing campaigns, including segmentation, A/B testing, deliverability, and performance optimization. 

• Conduct keyword research and apply SEO best practices to improve search visibility and trackable website traffic. 

• Build dashboards and produce quantitative marketing reports (weekly/monthly/quarterly) covering web analytics, campaign performance, lead funnel metrics, and ROI. 

• Partner with sales to ensure marketing-qualified leads (MQLs) are tracked, reported, and handed off seamlessly. 

• Own the leads in the funnel until handoff to sales, ensuring MQLs are properly nurtured, tracked, and qualified.  

• Coordinate cross-functional projects and manage vendor/agency relationships to deliver campaigns on time and on budget. 

• Ensure brand consistency across all marketing channels while aligning messaging with business objectives. 

Requirements 

• 5+ years of marketing experience with a proven track record of driving measurable growth. 

• Comfortable thriving in a fast-paced environment and excited to work across a variety of projects. 

• Proficiency with marketing tools such as Microsoft Office, Canva, Sprout Social (or similar), LinkedIn Ads, email marketing platforms, video conferencing, and podcast tools. 

• Experience with platforms including WordPress, BrightEdge, Semrush, Trello, JasperAI, Figma, Photoshop, Seismic, and Pardot/Salesforce. 

• Strong proficiency in marketing analytics, including Google Analytics, Salesforce.com, Pardot, LinkedIn Campaign Manager, and reporting dashboards (Tableau, Power BI, or similar). 

• Hands-on experience with lead generation, funnel reporting, and ROI measurement. 

• Excellent writing, editing, and communication skills with the ability to adapt tone for multiple formats. 

• Experience in SEO and SEM with quantitative results to demonstrate impact. 

• Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously. 

• Experience working with and managing agencies and outside contractors. 

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 

• Strong knowledge of pipeline metrics such as CAC, LTV, MQL-to-SQL conversion, and campaign attribution modeling. 

• Graphic design skills and/or familiarity with multimedia and video content. 

• Must be a U.S. citizen residing in the continental United States.