Head of Marketing - B2B SaaS

Localize is seeking a strategic, hands-on Head of Marketing to lead, manage, and scale our fully remote marketing team of 2–3 marketers. Reporting directly to the CEO, you’ll own the development of marketing strategy and oversee the execution of integrated campaigns spanning both inbound and outbound efforts. You will build a robust demand generation function that drives leads, accelerates pipeline, and supports the company’s ambitious revenue growth goals. This is an ideal role for a seasoned marketing professional with experience in B2B SaaS (annual contract values $30K–$100K) who can blend high-level strategy with hands-on project management and team leadership.

Localize has achieved strong product-market fit and is now at a pivotal inflection point—ready to scale our marketing efforts aggressively and capture market demand for translation automation. As Head of Marketing, you’ll have the opportunity to shape the marketing function, from refining our already high-performing inbound channels to launching new outbound initiatives. You’ll work alongside an agile, cross-functional team to drive revenue growth, amplify brand presence, and solidify Localize’s position in the translation space. If you enjoy building marketing teams and driving results through repeatable, data-driven strategies, this role is for you.

Key Responsibilities

1. Strategic Leadership & Vision
   • Strategic Planning & Execution: Develop and implement comprehensive marketing strategies to strengthen our inbound marketing channels while developing and building out untapped channels such as outbound marketing, partnerships, and events.
   • Budget Ownership: Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking ROI.
   • Scalable Demand Generation: Create repeatable, scalable, and data-driven demand generation processes to support company growth goals.
   • Multichannel Campaigns: Plan, develop, and execute marketing programs—including inbound (SEO, SEM, digital advertising, social media) and outbound (email, ABM, webinars, conferences)—to drive qualified leads from both new prospects and existing customers.
   • Targeted Messaging & Buyer Journey: Align campaign messaging and content to specific audience segments, buyer profiles, and funnel stages.
2. Team Management & Development
   • Leadership & Mentorship: Directly manage a remote team of 2–3 marketers, setting goals, providing feedback, and regularly evaluating performance.
   • Talent Growth: Identify skills gaps, recruit additional team members as needed, and utilize third-party agencies or contractors effectively.
   • Team Culture: Create an environment of collaboration, accountability, and professional development. Foster a culture of experimentation, iteration, and continuous improvement in all marketing initiatives.
3. Project Management & Execution
   • Project Oversight: Implement robust project management frameworks to ensure timely, within-budget delivery of campaigns and initiatives.
   • Milestone Tracking: Establish clear timelines, deliverables, and accountability structures for each campaign or project.
   • Cross-Functional Coordination: Coordinate with Sales, Customer Success, and Product teams to align marketing programs with company-wide objectives.
4. Demand Generation
   • Inbound Optimization: Build on our existing success in organic search, paid advertising, and content marketing to expand reach and improve conversion rates.
   • Outbound Strategies: Collaborate closely with Sales to develop and execute outbound campaigns—such as ABM or targeted prospecting—that drive new business opportunities.
   • Campaign Development & Launch: Oversee end-to-end planning and implementation of multi-channel marketing campaigns, adjusting tactics based on real-time data and feedback.
5. Analytics & Reporting
   • Data-Driven Decision Making: Define and monitor key performance indicators (KPIs) such as CAC, LTV, and conversion rates. Employ attribution models, media mix modeling, and funnel forecasting to optimize spend.
   • Performance Analysis: Provide regular reporting to executive leadership, offering actionable insights and strategic recommendations.
   • Market Intelligence: Stay current on industry trends, competitor activities, and emerging tools or platforms to keep Localize ahead of the market.

Qualifications

• 10+ years of B2B marketing experience (3+ in a leadership role), with a proven track record in both inbound and outbound demand generation.
• SaaS & Startup Experience: Demonstrated success marketing B2B SaaS solutions with annual contract values of $30K–$100K in a fast-paced, hands-on environment.
• Team Leadership: Experience hiring, managing, and coaching high-performing marketing teams.
• Project Management: Strong organizational skills and familiarity with project management methodologies or tools to keep teams and initiatives on track.
• Technical Proficiency: Comfort with marketing automation (Hubspot preferred), SEO/SEM, PPC, email marketing, ABM, and analytics platforms.
• Analytical & Data-Driven: Capable of interpreting data to optimize campaigns, measure ROI, and guide strategy.
• Outstanding Communication: Excellent written and verbal communication skills, with the ability to convey complex ideas succinctly and compellingly.
• Collaboration & Adaptability: Ability to thrive in a collaborative, fast-moving startup environment and pivot quickly based on evolving business needs.

Benefits & Perks:

You’ll be joining a close knit and talented team, with plenty of opportunity for professional growth. We offer compensation + benefits that are on par with large companies, while also placing a high value on maintaining a healthy work-life balance.

• Competitive salary
• 401(k) plan + 4% matching
• 100% company-paid health, dental, and vision insurance
• Company-paid life insurance and AD&D insurance
• We are 100% remote
• Shiny new Macbook Pro 16” (or computer of your choice)
• Monthly stipend for home internet costs
• Generous PTO package

About Localize

The Localize platform is used by 700+ companies to automate the translation of their web and mobile applications and bring their products & services to new markets at record speed. We help companies like Ahrefs translate their website, NYU Langone Health translate their urgent care scheduling page, and the University of Nebraska at Kearney translate their international admissions page. To see our product in action, click any of those links and use the website’s language switcher to switch from English to another language.

Localize works by providing a code snippet (similar to the Google Analytics JavaScript snippet) that our customers add to their website or web app. This snippet pulls content from the page into the Localize dashboard, where customers can add translations and manage their content. Localize automatically deploys those translations to the customer’s production site, reducing development costs and accelerating time to market.

We are a fully remote team of ~30 people offering competitive pay, a comprehensive benefits package, and a culture that emphasizes work-life balance.

How to Apply

Please send us your resume and a cover letter that showcases your personality and explains why you’re the right fit for this role. Previous experience working in a remote position is a must. We look forward to hearing from you!