Supports marketing, resident acquisition, and retention across multifamily and student housing properties. Coordinates third-party property management teams, digital listings, paid campaigns, social media, reputation management, creative vendors, leasing promotions, and marketing reports. Tracks leads, conversions, budgets, reviews, and competitive positioning while maintaining brand standards across multiple properties. The role requires multifamily or student housing marketing experience, marketing technology proficiency, design skills, and independent remote work capabilities.
What we are and what we do: -
Gallagher & Mohan work exclusively within the real estate industry. Our mission is to provide financial analysis, marketing, and accounting support to our clients. Our clients are real estate-focused private equity investors, developers, fund managers, brokers, and more. We pride ourselves on our quality, our strong communication, and our work ethic. We are a natural extension of our client’s existing infrastructure. The type of transactions we currently work on range from multifamily apartment complexes to large office towers in the United States and European markets, and range in value sizes from $10 million USD - $200+ million USD.
What we are looking for:-
The Marketing Coordinator supports resident acquisition and retention across a portfolio of multifamily and student housing communities. This role works directly with our third-party property management teams, executing marketing work hands-on where needed and providing clear direction to on-site and management staff when they own execution. The coordinator serves as ownership's marketing lead, keeping each community's leasing performance, online presence, and brand on track.
Key Responsibilities
Third-Party Property Management Support and Oversight
- Act as ownership's marketing point of contact for third-party property management teams.
- Execute marketing tasks directly or provide direction to property management, depending on the task and team capacity.
- Log into property management and CRM systems to track leads, traffic, tours, applications, and conversions by property and source.
- Identify performance gaps such as low lead volume, slow follow-up, or weak conversion, and work with property management on corrective action.
Digital Marketing and Listings
- Manage or oversee property websites, ILS listings (Apartments.com, Zillow, ApartmentList, etc.), and Google Business Profiles so that pricing, photos, specials, and availability stay current.
- Coordinate paid search, paid social, and email campaigns within approved budgets.
- Oversee social media content and calendars for each community.
Leasing Strategy: Multifamily and Student Housing
- Support conventional multifamily leasing and renewal campaigns.
- Support student housing pre-leasing cycles, including university outreach and timeline-driven campaigns.
- Develop promotions and concession collateral, then track their effect on traffic and conversion.
Reputation Management
- Monitor online reviews across platforms and make sure responses are timely and consistent.
- Report rating trends and flag recurring service issues to ownership and management.
Brand and Creative
- Maintain brand standards across digital, print, and on-site materials.
- Coordinate photography, video, virtual tours, and creative vendors.
Reporting
- Produce monthly marketing reports by property, covering lead volume by source, cost per lead, cost per lease, tour-to-lease conversion, and review scores.
- Track marketing spend against budget and support annual budget preparation.
- Assist with market surveys and competitive tracking of rents, concessions, and positioning.
Required Skills & Qualifications
- Technical Skills: Familiarity with social media management tools, email marketing software, SEO/SEM basics, CMS/CRM platforms, and basic analytics (e.g., Google Analytics).
- Design Skills: Proficiency in Canva and Adobe Creative Suite to create flyers, social graphics, signage, and other marketing collateral.
- Workplace Skills: Strong project management, organization, verbal and written communication, and attention to detail.
- Industry Knowledge: Understanding of both conventional multifamily and student housing leasing cycles and marketing strategies.
- Property Management Software: Familiarity with platforms such as Yardi, RealPage, Entrata, or similar, sufficient to navigate the system and track leads, traffic, and leasing activity.
- Experience working with or overseeing third-party property management teams.
- Ability to manage multiple properties and deadlines independently in a remote environment.
2–3 years of marketing experience in multifamily, student housing, or real estate
Preferred
- Experience with lease-ups or property takeovers.
- Knowledge of Fair Housing advertising rules.
Title: Marketing Coordinator
Department: Finance
Employment Type: Full-Time, Permanent
Job Location: Remote, New Delhi
Industry: KPO, Outsourcing/Offshoring
Shift Time: EST/PST - US Timezone
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