Marketing Automation Manager

Responsibilities:

• Automation Platform Management: Serve as the primary platform administrator, responsible for the overall health, optimization, and scalability of our instance.
• Solution Architecture: Design and implement marketing automation solutions to support various marketing initiatives, including ABX, lead generation, nurturing, scoring, email marketing, event management, and campaign execution.
• Global Campaign Execution: Architect and manage campaigns and programs to support global marketing initiatives, ensuring proper segmentation, targeting, and execution across diverse regions and languages.
• Localized Content & Language Preference: Develop and implement strategies for managing localized content and language preferences, ensuring consistent and effective communication across different markets. This includes setting up language-specific programs, tokens, and dynamic content strategies.
• Data Management & Segmentation: Oversee data hygiene, segmentation, and list management to ensure accurate targeting and personalization of marketing communications.
• Integration Management: Manage integrations with other marketing and sales technologies, including CRM (e.g., Salesforce), ABX (e.g. DemandBase), web, and other relevant platforms.
• Performance Analysis & Reporting: Develop and maintain reports and dashboards to track key marketing metrics, analyze campaign performance, and provide insights to optimize marketing strategies.
• Best Practices & Compliance: Stay up to date with best practices and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.
• Documentation: Maintain existing documentation and create new documentation as needed.

Qualifications:

• Bachelor's degree in marketing, Business, Information Systems, or a related field.
• 3-5 years of hands-on experience architecting and managing automation solutions for a global company.
• Proven experience in managing localized content and language preferences.
• Strong understanding of marketing automation principles, best practices, and industry trends.
• Strong understanding of various e-mail compliance regulations.
• Experience with CRM integration, specifically Salesforce.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a global team.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Proficiency in HTML and email marketing best practices.

Preferred Qualifications:

• Experience with other marketing technologies including Demandbase or other ABX platforms, email creation platform (Stensul), email success platforms, webinar and/or event management platforms, and gifting platforms.