This role involves leveraging data analytics to enhance marketing strategies, establish KPIs, and present actionable insights to stakeholders for business growth.
The Role
We are looking for a data-driven professional to join our Marketing Analytics team. The Marketing Analytics Lead is responsible for driving business growth by providing analytical insights and creating dashboards to improve targeting, segmentation, profitability, and forecasting. The ideal candidate has analytical experience in marketing credit cards through multiple channels, specifically Direct Mail, Digital and Email. This is the perfect opportunity for someone who is seeking to grow in a challenging environment, to work on a fast-paced and exciting team and to develop data driven decisions. This individual will report to the Senior Manager, Analytics & Data Science, have visibility to the senior team and will be a key influencer driving the growth of Marketing at Prosper.
Problems You Will Solve
- Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling and presenting actionable insights
- Create optimal test designs to help quantify the performance of new marketing initiatives
- Support Marketing in determining the cadence and sequence of customer touch points across channels
- Establish dashboards and automated reports with KPIs to support data-driven business decisions
- Present and share analysis and recommendations to stakeholders including marketing and business leads
- Provide technical expertise and oversight, and leverage data and modeling to drive the business
About You
- Bachelor’s Degree in a quantitative (STEM) field with 8+ years of analytics experience, or Master's degree with 6 years of analytics experience
- Experience in financial services or fintech space
- Previous experience in credit card marketing and analytics preferred. Direct Mail experience a plus
- Fluency in SQL and Python; Advanced Excel skills
- Experience with cleaning, engineering and analyzing large datasets
- Experience working with visualization tools such as Looker, Tableau etc. preferred
- Business and technical understanding of hypothesis testing, statistical analysis and design of experiments
- Experience working with Google Cloud Suite - BigQuery, GCS, dbt, AI Platform etc.
- Attention to detail and enhanced focus on accuracy of results
- Effective in presenting complex data analysis, insights and recommendations to leadership
- Comfortable working in a fast-paced environment with quickly changing priorities
- Able to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key analytical projects
What We Offer
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts
#LI-RC1
Top Skills
Advanced Excel
Ai Platform
BigQuery
Datastudio
Gcs
Google Cloud Suite
Python
R
SQL
Tableau
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