Manager, Growth Marketing, Remote

Primary Duties:

• Channel Development & Growth Marketing:
• Develop and manage a high-performing, integrated marketing mix that includes digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest.
• Build content-led campaigns that articulate the benefits of independent practice, the Turnkey model, and value-based care participation.
• Design and execute messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence.
• Lead campaign A/B testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams.
• Build and execute national and state-level go-to-market strategies to drive brand awareness and demand among employed physicians in key markets.
• Lead market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and value-based care readiness.
• Own and track performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement.
• Conduct market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development.


• Practice-Level Marketing:
• Vendor Management & Execution
• Serve as the primary point of contact between the organization and the marketing vendor, ensuring deliverables (websites, SEO, branding assets, etc.) are completed on time and meet expectations.
• Track timelines, project milestones, and issue resolution related to each practice’s marketing deliverables.
• Coordinate intake forms, brand preferences, logo decisions, and marketing reviews between vendors and practices.
• Marketing Strategy & Practice Support
• Guide practices through core marketing decisions during the launch process with vendor, including website structure, tone, branding, and local search presence.
• Support practices in understanding patient acquisition strategies, both short- and long-term.
• Offer recommendations for improving digital presence, patient communications, or review management.
• Marketing Performance & Reporting
• Review marketing dashboards and reports with each practice; help them interpret key metrics like SEO performance, online reviews, website traffic, and call-to-action engagement.
• Collaborate with account managers and implementation team members to ensure marketing plans are aligned with overall practice growth goals.
• Identify trends, successes, or red flags in practice-level marketing data and escalate as needed.


• Cross-Functional Collaboration:
• Work closely with communications, growth, legal, compliance, and design teams to ensure consistency in messaging, tone, and brand across all physician-facing assets.
• Partner with business development, implementation, and delivery teams to ensure seamless handoffs from marketing-qualified lead to onboarding and launch.
• Contribute to development of scalable playbooks, templates, and tools that support local growth efforts as new markets open.
• Track and share campaign performance and key growth KPIs with executive leadership; iterate strategy based on results and market feedback.

Minimum Qualifications:

• Bachelor’s Degree
• 8–10 years of experience in growth marketing, digital strategy, or healthcare go-to-market leadership
• Proven success in building and executing inbound and content-led marketing strategies
• Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
• Excellent understanding of audience segmentation and persona development—ideally with experience targeting clinicians or professionals in a B2C context
• Comfort working in a fast-growing, evolving environment with a mix of strategy and hands-on execution

Preferred Qualifications:

• Master’s Degree

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Travel: 0-10%