Manager, Partnerships & Events - Alfred Music

Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians. 

At Alfred Music, we believe that music is for everyone. As the world’s leading educational music publisher, we’ve been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls. 

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred’s Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner. 

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

General Summary

The Manager, Partnerships and Events is a strategic and operational leader, responsible for driving growth through high-impact industry relationships and domestic event strategies. This role serves as the engine behind the music catalog ecosystem, ensuring that both in-house brands (Alfred Music, MakeMusic) and distributed brand partners are strategically marketed and seamlessly integrated into our sales funnel and overall revenue engine. You will lead the development and execution of all convention strategies, managing cross-functional teams to drive lead generation, brand awareness, and partner-driven revenue.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues. You will sit directly with the Marketing Team, work in close collaboration with the Content and Digital Marketing Team members, and will report to the Senior Director, Marketing. 

Core Functions:

• Strategic Partnership & Relationship Management: Manage and grow a portfolio of partnerships with music publishers, influential musicians, composers, and education influencers to drive collaborative projects, support the company's strategic goals and expand its market presence.
• Partner Liaison: Serve as the supporting point of contact for external partners, leading monthly and quarterly syncs to align on marketing initiatives, product launches, and event strategies. As the primary point of contact, you will be the cross-functional connector, ensuring seamless communication and coordination with teams such as market, sales and product. Additionally, serve as facilitator for partner content development in MakeMusic Cloud and Alfred Music. This involves managing the approval process for concept, development assets, content submission, correction routing and partner sign-off for publication. This includes notation, validation of copyright and credits, and art assets where necessary.
• Conflict Resolution: Act as the lead to resolve data discrepancies, inventory issues, and IP-related inquiries stemming from Sales or Customer Service.
• Convention Management: Develop and execute domestic convention strategies, including booth and staff logistics, on-site promotional strategies, and travel logistics.
• Exhibition Strategy: Coordinate booth orders and supply logistics for distributed brands when they exhibit at industry shows, ensuring the most relevant products are featured.
• ROI Reporting: Execute convention KPI reporting and manage the overall events budget in conjunction with senior leadership.
• Co-Marketing Campaigns: Plan and execute co-branded marketing efforts with strategic partners, such as webinars, social media spotlights, and targeted email campaigns to drive customer acquisition.
• Operational Workflows: Streamline partnership activities, including timelines, content delivery, and promotional calendars across publishing and software divisions.
• Sales Enablement: Develop partner-ready resources (pitch decks, training materials) and collaborate with sales teams to optimize product placement and promotional campaigns.
• Catalog Integrity: Review and edit incoming partner data (using tools like FileMaker) to ensure accurate representation on websites and external feeds.
• Team Leadership: Manage a team of events professionals focused on events execution and logistics, as well as partner marketing resources and employees. Additionally oversee company-wide travel platforms like Concur.

Key Performance Indicators (KPIs):

• Partner Satisfaction: Retention and health of strategic and distributed brand relationships.
• Lead Generation & Partner Optimization: Volume of leads generated through partner-led or co-branded event campaigns, always identifying additional opportunities for partnership optimization and expansion..
• Event ROI: Successful execution of conventions against defined brand awareness and sales goals.

Data Accuracy: Timely and error-free release of partner data to digital platforms and dealer feeds.

Requirements

Required Qualifications:

• 4+ years in B2B/B2C marketing, specifically in Partner Marketing, Event Management, or Distribution relations.
• 3+ years experience managing a team, contractors or equivalent experience. 
• Deep familiarity with the music publishing landscape, music education, and/or sheet music retail.
• Proven experience in people management and a track record of completing complex projects on time and within budget.
• Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints. 
• Ability to communicate professionally at a high level with external executives and internal stakeholders.
• Skilled in Microsoft Office Suite, Google Drive Applications and managing complex data within relational databases like FileMaker Pro.

Desired Qualifications:

• Knowledge of the fundamentals of music or a Music Business degree.
• Experience with Salesforce, HubSpot, Concur, Sigma and AS400 preferred.
• Knowledge of copyright or intellectual property related to music publications.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $78,518- $130,864. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. 
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Travel:

Willingness and ability to travel approximately 35% of the time. Anticipated travel to include internal company events, meetings and training as well as customer events and trade shows.

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